RE/MAX Founders Day Is as Much About the Future as It Is About the Past

January 30, 1973 is recognized as the day RE/MAX was born. And each year on that date, RE/MAX affiliates celebrate what’s known within the network as Founders Day.

Over the course of several decades, the Founders in question – Dave and Gail Liniger – grew their revolutionary concept into a global real estate powerhouse. They did it by raising the standard, prioritizing professionalism, embracing innovation, and attracting thousands and thousands of likeminded affiliates to the brand.

52 years into the journey, RE/MAX stands as one of the most recognized names in the industry and the global leader in residential transaction sides. More than 140,000 RE/MAX associates provide exceptional service to buyers and sellers in over 110 countries and territories around the world.

The best part is that as rich as the network’s past has been, its future is even brighter.

In communities large and small, the RE/MAX name stands for trust, professionalism and a job well done. And joining RE/MAX means being part of a network fueled by high-quality agents, a culture of productivity, resilient leadership and cutting-edge resources.

RE/MAX Holdings CEO Erik Carlson is a key driver of the brand’s forward direction. He’s at the helm of strategic innovations like robust technology platforms, timely education opportunities, in-depth mastermind sessions, world-class networking events, customizable advertisements, digital marketing resources, and the outstanding support provided to affiliates by RE/MAX World Headquarters.

Recent examples include the MAX/Tech^SM powered by BoldTrail platform, the 2025 RE/MAX National Advertising Campaign, the MAX/Tech Lead Concierge service and much more.

The leadership team’s capacity for innovation is only growing. In recent weeks, Carlson has added Chris Lim, the former President of Christie’s International Real Estate, as EVP and Chief Growth Officer; and Travis Saxton, a former senior executive with T3 Sixty and Real Trends, as RE/MAX Holdings EVP of Strategy. The two industry insiders come on board with big ideas and new perspectives, as well as more than 40 combined years of industry experience.

United by the iconic hot air balloon, RE/MAX affiliates are risk-takers, go-getters, business builders, real estate experts and community leaders. Understanding the value of relationships, they form a global community with a shared passion for helping others achieve their goals. They come together at events – like the upcoming RE/MAX R4! – to propel the future of the brand, one they play a key role in shaping.

In the early days, when Dave and Gail Liniger, along with their small but ever-growing troop of entrepreneurial pioneers, set out to change an industry, they couldn’t have known what challenges lay ahead. But they overcame them all – with grit, courage, resiliency and adaptability. In doing so, they built a foundation for everything that followed.

On Founders Day 2025, it’s worth noting how RE/MAX took the industry by storm. Because now, even all these years later, the brand is still doing it – all over the world.

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