Trust Leads the Way in 2025 RE/MAX Ad Campaign

When it comes to real estate agents, what’s the most important quality for them to possess, according to today’s homebuyers and sellers? The answer is trust, a recent study¹ reveals – a quality often earned by having ample industry experience, a robust skillset, in-depth market knowledge and a passion for changing lives through real estate.

Trust is certainly something RE/MAX agents know a lot about.

Year after year, shoppers have voted RE/MAX as the brand with the #1 Most Trusted Real Estate Agents in the US². In its 2025 National Advertising Campaign, RE/MAX – which leads the industry in brand awareness³ – is getting loud about the value trusted professionals bring to each real estate transaction.

“Buying or selling a home is a life-changing milestone, and it’s invaluable to go through the process with a skilled local professional by your side. Consumers want to know they’re working with one of the most trusted, most productive and most impactful agents in their market,” says Abby Lee, RE/MAX Holdings Executive Vice President of Marketing, Communications and Events.

“Our advertising strategy in 2025 is focused on the importance of that trust. Through a mix of dynamic content, which will reach consumers on their preferred digital platforms, we’re highlighting the network’s industry-leading reputation for trustworthy agents.”

Stuart Ketelsen, RE/MAX Vice President of Media Strategies, adds that the new RE/MAX advertisements are unlike anything the brand has previously produced.

“We’ve incorporated bold new themes, new tactics and new aesthetics into this year’s campaign, which helps our message resonate with audiences,” he says.

For the 10^th straight year, RE/MAX collaborated with award-winning creative agency Camp + King to bring the ads to life.

“We know that trust is the primary driver in choosing an agent and it’s in short supply these days. RE/MAX agents are not only the most experienced in the industry, but they’re also the most trusted. We wanted to press that advantage with this year’s campaign and help set a predisposition to choosing a RE/MAX agent,” says Jamie King, CEO of Camp + King.

Roger Camp, Founder and CCO of Camp + King, adds, “Constantly leading and revolutionizing the real estate industry, RE/MAX has established itself as one of the most innovative and progressive companies around. And while being trustworthy isn’t a new concept, it is something foundationally different than what’s happening with the rest of the real estate category. We’re thrilled to be able to tell the latest chapter of this fantastic company’s story.”

The brand’s 2025 ads range from bold graphics to compelling storylines to authentic social media content. Continuing its efforts to meet consumers where they’re at – especially those from generations entering the real estate market for the first time – RE/MAX is expanding its social advertising footprint across a variety of popular social media platforms. Ads will be promoted through TV, display and search outlets as well.

One new spot in 2025, dubbed “There For You,” highlights joyous moments of the homebuying process, framed by themes of confidence, connection, empathy, patience and community. The story – produced in 30-second and 15-second versions – shows how trust is built in every moment of one’s real estate journey.

Another new spot focuses solely on the value of trust, leaving viewers with the visualization of the concept and a clear idea of how RE/MAX agents bring trust to a real estate transaction.

And an additional RE/MAX ad shows how a qualified industry professional does the heavy lifting, using their local market knowledge and fine-tuned skills to guide a client through their own unique transaction while avoiding information overload. A trusted agent can block out the noise and help clients focus on what matters most: feeling confident in their milestone move.

Click here to view all 2025 RE/MAX National Advertising Campaign commercials.

RE/MAX helps make marketing and advertising easier for its affiliates by producing professional assets that can be individually personalized. It’s one way that agents can leverage national and global RE/MAX brand power on a local level.

RE/MAX affiliates can customize the 2025 commercials for their own use on remaxhustle.com, the brand’s easy-to-use digital content creation platform. They can also access ads via the U.S. Agent Broker Hub. And affiliates can promote creative assets through MAX/Tech^SM powered by BoldTrail, the exclusive RE/MAX technology solution that boasts a marketing design center and AI-powered CRM, among other features.

“Our mission is to equip RE/MAX affiliates with the tools and resources they need to grow business and exceed their real estate goals, while providing unparalleled customer service to clients and supporting their communities along the way,” Lee says. “World-class advertising is just one way RE/MAX delivers an unparalleled experience to affiliates and gives them a competitive edge.”

Each year, the RE/MAX National Advertising Campaign enhances the brand’s visibility and builds upon the established RE/MAX foundation – one strengthened over more than 50 years. Over the years, billions of dollars have been spent promoting the RE/MAX brand and its affiliates. When real estate professionals join the balloon-backed brand, they receive the benefit of this advertising power that has made RE/MAX the real estate leader it is today.

¹Based on a March 2024 proprietary RE/MAX study by Camp+King. The online quantitative study included 790 U.S. respondents who were aware of RE/MAX as a brand, and all respondents had or planned to be in the real estate market within 18 months.
²Voted most trusted Real Estate Agency brand by American Shoppers based on the BrandSpark® American Trust Study, years 2022-2024 and 2019.
³Source: MMR Strategy Group study of unaided awareness.

Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below.