When real estate agents join RE/MAX, they don the iconic hot air balloon pin and place red-over-white-over-blue yard signs outside homes. But those brand symbols represent something much greater: A global community of top professionals dedicated to helping people find homes, building outstanding local businesses and engaging with fellow professionals who raise the bar across the industry each day.
Take it from Lisa Harris, an agent with RE/MAX Center in Braselton, Georgia. She joined RE/MAX 18 years ago and hasn’t looked back. Here are her five reasons why:
Lisa Harris, RE/MAX
Lisa Harris
1. RE/MAX has global brand recognition (with a local impact!)
“RE/MAX offers the perfect blend of a globally recognized brand with the flexibility to cater to my local market in Northeast Atlanta. The power of the RE/MAX name immediately creates trust with clients.
Our partnership with Children’s Miracle Network (CMN) Hospitals has also been such a rewarding benefit that allows us to support our community in so many fun and creative ways throughout the entire year. And the sky is the limit! In 2024, my office organized our first ever Pickleball Tournament to support CMN Hospitals, which raised $14,725 for Children’s Healthcare of Atlanta. It was a blast – and best of all, it was fun for players of all levels. I highly recommend it!”
Charity event – photo from Lisa Harris
Agents with RE/MAX Center presenting Children's Healthcare of Atlanta with a check from donations garnered at the office's charitable pickleball event
2. RE/MAX has a culture of excellence
“Surrounding myself with top-performing agents from around the globe has elevated my business. Each year, I close more referrals than before because I take the time to make real connections at conferences. RE/MAX attracts the best in the industry, and the collaborative environment inspires me to keep pushing myself to deliver exceptional results for my clients year after year.”
3. RE/MAX has cutting-edge technology and tools
“Our marketing resources and tech tools empower me to stay ahead. This support from HQ makes it easy to focus on what matters most: building relationships and closing deals.”
4. RE/MAX has a supportive network of professionals
“The RE/MAX community is like family. Through global conferences and mastermind groups, I’ve built lasting relationships with agents around the world. We connect in-person at events like RE/MAX R4 and The RE/MAX Collection Luxury Forum, and we connect virtually by sharing strategies and experiences in Zoom meetings, calls, and Facebook groups. The camaraderie is priceless.
This will actually be my 12th consecutive R4, so it’s an important milestone in my career. I’m a firm believer that my industry connections made at these annual events are the foundation of my success.”
5. RE/MAX empowers agents to build business their own way
“RE/MAX allows me to showcase my personality and creativity while leveraging the brand’s strong reputation. This balance has been a game-changer for my business and a key reason I’ve been able to thrive in the luxury real estate market.”
Written by LEAH CURTIS
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