The RE/MAX National Advertising Campaign features two new video spots focusing on compassion and hope. The additions come in the wake of unique circumstances, as people around the world adjust to new protocols and prioritize community.
The additional content communicates that “We Will Rise Above,” a message of encouragement that mirrors the spirit of the symbolic RE/MAX hot air balloon.
Created in collaboration with San Francisco-based creative agency Camp + King, the two spots include a commercial advertisement for broadcast television and a customizable video for agents to personalize through RE/MAX Hustle.
The customizable Community Response Video, featuring the phrase “We Are” followed by comforting RE/MAX agent qualities, is an important digital marketing asset agents can use to show they are available to support members of their communities.
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“In the past few months, the world as we know it has changed,” says Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. “This new direction speaks with compassion and hope while delivering a reminder that RE/MAX agents are still serving as trusted advisors to their clients and communities.”
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