‘Don’t Worry, We’ve Done This a Million Times,’ Says 2020 RE/MAX Advertising Campaign

RE/MAX has released its 2020 advertising campaign, telling homebuyers and sellers, “Don’t worry, we’ve done this a million times.”

Playing off the fact that RE/MAX agents average more sales than other real estate agents, the 2020 RE/MAX advertising campaign is designed to show homebuyers and sellers the benefits of working with a full-time real estate agent who does it all, knows what they’re talking about and is with the client all the way.

“We developed the 2020 advertising campaign around insights from RE/MAX franchisees and agents, as well as consumer research from 5,000 homebuyers and sellers,” says Abby Lee, RE/MAX Senior Vice President of Marketing and Communications. “With that input, we identified what homebuyers and sellers suffer when they don’t work with a RE/MAX agent – and how a RE/MAX agent can be the better option for the biggest investment of their lives.”

RE/MAX, parent company of technology companies booj and First, has sharpened its focus on technology in recent years in order to deliver a better experience for both the RE/MAX network and its clients. Brand leaders strongly believe technology should enhance the abilities and relationships of expert agents, not replace them.

To that end, in 2019 RE/MAX introduced “Tools of a RE/MAX Agent” customizable commercials, 15-second video spots that agents can create using the assets from the year’s advertising campaign. Recognized by the International Franchise Association as the top “Business to Consumer Marketing” campaign in 2019, the video maker has been utilized more than 50,663 times by 35,100 agents.

This year, the Customized Commercials generator takes it a step further by enabling agents to put themselves in up to four commercials. Professional photos and contact information can be added to the last slide so that when a question is posed – “Want an agent you can actually get in touch with?” – the RE/MAX agent is the answer. RE/MAX agents can then promote the short spots to their network, followers and clients.

In February, RE/MAX will release a tool for agents to create custom listing videos. 

“One of the goals of the 2020 advertising campaign is to increase the already incredible awareness of the RE/MAX brand. That takes a huge burden off RE/MAX agents. They can talk about themselves and the services they offer, rather than introducing the brand,” says James Schwartz, RE/MAX Vice President of Marketing and Media Strategies. “With more competitors and models entering real estate, agents with those brands have to spend time, money and effort explaining who they are and what they do. RE/MAX agents get to focus on building relationships and doing their jobs.”

Recognizing that RE/MAX has a presence in more than 110 countries and territories, the ads also feature a global spot that serves the brand’s more than 125,000 agents around the world.

“We want homebuyers and sellers to know RE/MAX agents will help them in their home-buying or selling transaction, no matter where in the world they are or where they’re looking to move,” says Schwartz. “RE/MAX agents can connect their clients with other local experts and get the job done.”

The 2020 RE/MAX advertising campaign features radio, digital, TV and social media assets centered around 11 video concepts. RE/MAX collaborated with award-winning agency Camp + King for the fifth consecutive year to create the campaign.

2020 RE/MAX Advertising Campaign: Watch the videos
RE/MAX Touts Unmatched Network Experience: Read the press release
RE/MAX Affiliates: Access 2020 RE/MAX advertising campaign assets via the Marketing Portal