New Desktop Feature Makes Digital Marketing Platform Photofy More Accessible

Digital marketing is a key way many real estate agents connect with new clients and find new business. Those with a system to build and send memorable creative messages have a real advantage in their local markets.

RE/MAX agents, for example, have Photofy, a platform that makes marketing easy. And the good news for them is that the platform is getting even easier to use.

Previously available only via its mobile phone app, Photofy – a tool with features exclusive to RE/MAX – is now enabled for desktop use. With the latest enhancements, those who prefer to create their marketing materials on a larger screen can log in from their computer or tablet device.

“Access to Photofy is a major benefit to RE/MAX affiliates who want to create high-quality, professional marketing materials and save time while doing so,” says Abby Lee, RE/MAX Senior Vice President of Marketing and Communications. “The platform offers modern, creative solutions for business promotion while leveraging the awesome power of the RE/MAX brand. Having a desktop version makes a great product even better.”

Photofy makes it simple for agents to access frequently updated RE/MAX graphics and videos, personalize them with their own information, and send them via social media or text. The result is a clear competitive advantage in a world of smart phones and screen time.

Enhance digital marketing

“For me, digital marketing is everything,” says Bri White, an agent with RE/MAX Direct in Coconut Creek, Florida. “The average person checks their phone 96 times a day with an average of three hours a day in total usage. Second to interacting in real life, digital is the next best way to reach people.

“In fact, I started my business entirely with digital marketing, and now over 50% of my business comes from social media.”

An expert in modern marketing practices, White uses the RE/MAX suite of technology tools to create advertisements and social media posts.

“Photofy is a wonderful tool for anyone seeking a way to make their marketing stand out,” she says. “Photofy allows marketers – from beginners to power users – to get customizable, easy-to-use marketing with RE/MAX branding.”

Available within Photofy, RE/MAX recently launched 40 new RE/MAX Stickers to join the existing repertoire of creative, branded digital assets that help promote listings, celebrate buying and selling milestones, and more.

How to get started

With today’s bustling online environment, it can be daunting to figure out what content works best. White suggests having some fun and trying different things out.

“Allow yourself some grace,” White advises. “It takes time to explore and find your creativity in general. The more you use Photofy, the more familiar you become with the different features. Anything new takes a little time, but this is something that will be not only rewarding, but fun.”

RE/MAX affiliates can get started with Photofy by downloading the app or visiting the website via a desktop device.

Updates to pricing

RE/MAX affiliates are currently able to access Photofy with exclusive discounted pricing. But with a multitude of new features available in Photofy, a slight increase in pricing for the platform is coming – but users can secure lower rates with a long-term package. Affiliates can look for information directly from Photofy, or they can visit https://remax.photofy.com/ to see full pricing details. Increased rates will begin on January 15, 2023. 

Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below.