How does accessible information effect an entire industry?
That’s the question that led John Featherston to launch the publication RISMedia – now a leading real estate information source – in 1980. Today, RISMedia prides itself on providing valuable and reliable information to agents, brokers and ancillary professionals alike.
On this week’s episode of the Start With a Win podcast, RISMedia Founder and CEO Featherston joins RE/MAX Holdings CEO Adam Contos to unpack the evolution of real estate information sharing over time and provide his tips for best utilizing it to help customers.
Founded just seven years apart from one another, RE/MAX and RISMedia have a longstanding history side-by-side.
“I’m proud to say that my career wouldn’t be what it is today if it wasn’t for Dave Liniger, Gail Liniger and the folks at RE/MAX,” says Featherston, a 2015 RE/MAX On the Shoulders of Giants award winner recognized for his longtime contributions to the betterment of the real estate industry.
He reflects on the change the industry has undergone in more than 42 years.
“The world as it exists today didn’t exist back then,” he says.
Featherston speaks to the technological revolution affecting real estate that’s changed how people access – and how quickly they receive – information. However, despite a shift toward online platforms – like social media – there will always be a persistent need for reliable data and news.
“Our goal and objective at RISMedia is to help our readers be the best real estate professionals they can possibly be,” he says. “And that means we are constantly looking at trends [and] techniques that will help our readers be better at servicing their consumers.”
Featherston believes successful real estate agents must start each day by reading the latest industry news, that way they always have the most current information to inform clients.
“If you are truly a real estate professional, you are keeping up every day on what’s happening in our industry – and that [means] bite-sized information,” he says.
Tune in to this week’s podcast episode to hear more about the history and modern impact of RISMedia.
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Written by RE/MAX News
