2024 RE/MAX vs. The Industry: RE/MAX Has More Transactions Per Agent, More Brand Awareness

It’s clear: The RE/MAX® brand delivers notable advantages – for agents with a RE/MAX brokerage and for homebuyers and sellers working with a RE/MAX agent.

As the 2024 RE/MAX vs. The Industry report shows, RE/MAX agents are the most productive, meaning they close more transaction sides than other real estate agents, on average. In fact, RE/MAX agents closed an average of 11.8 transaction sides throughout 2023, nearly double that of the competition*.

Download the full 2024 RE/MAX vs. The Industry report here.

But productivity isn’t the only place RE/MAX shines. The annual report, which ranks the results of national, full-service brokerage brands in the U.S., also highlights that the balloon-backed brand dominated in unaided brand awareness at 36.4%**.

Plus, RE/MAX continues to lead the industry with an unmatched global footprint. RE/MAX has a presence in more than 110 countries and territories, more than any other real estate brand.

“RE/MAX affiliates are passionate about providing value to homebuyers and sellers and leading the real estate industry on local, national and international levels,” says RE/MAX President Amy Lessinger. “At its core, the RE/MAX culture is rooted in outstanding results. As seen in the 2024 RE/MAX vs. The Industry report, productivity is one of the many factors that differentiate RE/MAX from the competition – and one of the many reasons why serious professionals choose to align with the brand.”

Various prominent accolades, like the 2024 RealTrends Verified Best Brokerages rankings, help underscore the brand advantages identified in the RE/MAX vs. The Industry report.

The competitive advantage of RE/MAX – the most productive real estate network in the world, as measured by residential transaction sides – spans beyond these feats as well. Those affiliated with the brand have access to world-class education, networking opportunities, exclusive business technology tools, marketing resources and much more. With an unshakable foundation built over five decades, RE/MAX goes the extra mile to empower its affiliates – from agents to team leaders to Broker/Owners – to conduct business their own way.

To learn more about RE/MAX, LLC, a business that builds businesses, visit join.remax.com. Each office independently owned and operated.

*Transaction sides per agent calculated by RE/MAX based on data from 2024 RealTrends Verified Best Brokerages, citing 2023 transaction sides for the 1,327 participating U.S. brokerages that closed 500 transaction sides, excluding 64 who did not report active licensees.

**Source: MMR Strategy Group study of unaided awareness.

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