MAX/Tech powered by kvCORE: One Powerful Platform

Richie Hanna admitted he was hesitant at first. Technology, he says, can be daunting. And onboarding a new platform can mean more work.

But six months ago, Hanna decided to lean into the MAX/Tech(SM) powered by kvCORE platform, an exclusive offering from RE/MAX for affiliates in the U.S. and Canada that was designed with Inside Real Estate, the creators of kvCORE. He’d heard from industry leaders and fellow agents about the platform’s innovative functionality and robust marketing capabilities.

His office – RE/MAX Gateway in Haymarket, Virginia – offered ample training to help agents like Hanna dive in.

 “It’s available to us at no additional cost. Why wouldn’t you take the time to learn the product?” Hanna says. “Agents are missing out if they don’t.”

From award-winning websites to lead management and AI-powered smart CRM to design tools that allow for one of kind print and social marketing, MAX/Tech powered by kvCORE is a state-of-the-art platform that empowers RE/MAX affiliates to automate virtually every aspect of their business.

Hanna quickly found out just how powerful the platform really is.

He began connecting the platform to his social media accounts to capture leads. He started building squeeze pages for his listings and using QR codes on all his marketing materials. He put everyone in his database – including leads – on smart campaigns like market updates, home valuations and anniversaries. Then, from his dashboard, he could see what aspects of his website prospective customers were looking at to get good intel and feedback.

Hanna guesses the automation saves him five to 10 hours a week (or nearly 40 hours a month) that he can spend focusing on other parts of his business.

“In the last six months, MAX/Tech powered by kvCORE helped me get [several] deals that I easily could have missed out on,” he says.

It’s not just individual agents who can benefit from using MAX/Tech powered by kvCORE. The platform offers exclusive features and functionality that help real estate teams thrive, too.

MAX/Tech powered by kvCORE includes a team add-on feature at no cost, which enables team leaders and members to tap into of all of the platform’s business building measures – lead management, marketing materials, sphere communication, and more – that can be accessed all in one collaborative space.

The platform also seamlessly connects with remax.com and remax.ca for leads, and allows new RE/MAX agents to automatically get set up, making the process of onboarding new technology easier for those joining the brand. 

Mass adoption of a massive value-add

RE/MAX started rolling out MAX/Tech powered by kvCORE to affiliates in the U.S. and Canada at the end of 2022 and beginning of 2023. Since then, the platform has seen adoption beyond industry standards.

Currently 86% of RE/MAX brokerages, and 82% of RE/MAX agents, have onboarded to the platform.

“We heard people raving about MAX/Tech powered by kvCORE,” says Jenifer Morin, the Director of Operations & Career Development for RE/MAX Gateway offices in Virginia.

Morin’s job is to recruit, retain and train agents at the brokerage, including all the RE/MAX tools – just like she did with Hanna.

“I know if I’m confident enough in the product, we’ll get our agents to use it,” she says. “Then they get confident with it.”

Morin’s brokerage was among the first to adopt MAX/Tech powered by kvCORE. But after initial training and seeing the powerful platform in action, she was excited to start helping the agents in her office make it work for them. When she meets with an agent who is new to the platform, she helps them set up their customized website, access the CRM and recommends they take advantage of the trainings offered through RE/MAX University®, the RE/MAX brand’s comprehensive digital education hub.

“RE/MAX has so much to offer, especially in terms of tools,” Morin says. “MAX/Tech powered by kvCORE is an incredible platform, and when you combine it with the top-notch training RE/MAX offers, you’ve got a recipe for success. It’s a standout feature we love highlighting to potential agents considering joining our brokerage.”

Business-building tools all in one place 

For Chris Bohn, an agent with RE/MAX Professionals in Gainesville, Florida, MAX/Tech powered by kvCORE has revitalized the way she does business.

After a slower summer in her market, Bohn jumped into the platform and learned everything she could. She leveraged her website, created squeeze pages to create leads, and used hashtags to implement timely campaigns in the Smart CRM. She also created pinpoint marketing print pieces and social assets. She stayed in touch with her sphere – and expanded it.

The best news? She did all of this from one convenient place.

“I don’t think people realize how powerful MAX/Tech powered by kvCORE is,” she says. “It’s priceless. I don’t have to be in four different platforms to do things and keep track of things. Do you realize how much that helps my business?”

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