Unaffiliated Brokerage Owner Finds Many Reasons to Convert to RE/MAX

Under the beaming Southwestern sun in Scottsdale, Arizona, real estate brokerage owner Joe Sisneros set out on a hike, expecting to enjoy the serenity and scenery. What he wasn’t expecting was to strike up conversation with a RE/MAX franchise owner along the trail. Sisneros looks back on the encounter as an extremely fortunate happenstance. The two became friends.

“One day we were out mountain biking when I asked him, ‘Is a RE/MAX franchise worth the money?’ And he looked at me and said, ‘Without a doubt, it’s worth every penny,”’ Sisneros recalls.

He took those words to heart.

After being in the real estate industry for 18 years – including some time as a RE/MAX agent – and operating his own successful unaffiliated brokerage, the growth-minded Sisneros was ready to elevate his business. So he decided to convert his company, JS Real Estate, to RE/MAX Elite.

“When I considered the value of what RE/MAX offers, it wasn’t a hard decision,” he says.

RE/MAX Elite now operates with 16 real estate professionals, each with a unique connection to Scottsdale and a passion for helping others. RE/MAX Elite, guided by Sisneros’ agent-centric leadership, is taking the market by storm.

Global brand meets local community

Real estate is booming in Scottsdale, especially in the luxury and new construction sectors. With longtime locals and newcomers alike looking for top-quality service, Sisneros is proud that RE/MAX Elite – whose agents offer a myriad of industry specialties – can help anyone achieve their real estate goals.

“As I built [JS Real Estate] up, I was able to generate a lot of business from people I knew, but it was more difficult to generate business from people I didn’t know,” Sisneros shares.

That’s where the strong national recognition of the RE/MAX brand name is an extra helpful asset, enabling Sisneros to operate a local company with global brand power.

“We want to grow as a business, and the RE/MAX brand allows us to grow our footprint and become more widely known throughout the valley,” he says.

Plus, Sisneros notes how the agents with RE/MAX Elite are deeply engrained in their communities. One agent, he shares, has sold over 200 homes in one local subdivision where she lives herself.

“As a trustworthy agent and fellow neighbor, she’s the No. 1 person buyers and sellers go to for their real estate needs in that area,” he says, noting the widespread impact of his agents’ vast knowledge and skill.

Large-scale resources help save time

A major factor in Sisneros’ switch to RE/MAX is for the brand’s suite of technology tools and resources.

“When you’re an independent brokerage, you still can use great technology – but it’s so much less accessible because of the expenses,” he explains. “For example, the kvCORE platform is pricey if you’re using it alone, but through the RE/MAX version of the platform – [MAX/Tech powered by kvCORE] – RE/MAX Broker/Owners can implement it in their office at no extra cost.”

He continues, “The right technology makes agents more efficient.”

In addition to having easier access to renowned resources, Sisneros – knowing how hectic the schedule of a real estate professional can be – is focused on helping his agents optimize their time.

“The value proposition of RE/MAX is ideal for full-time agents because they want the latest and greatest technology. They want a great CRM tool. And, they want a broker who has the ability to manage contracts electronically,” he says. “All of these things have to be in place because the biggest challenge real estate agents have is protecting their time – time is our most treasured resource.”

Sisneros and the agents of RE/MAX Elite are diving into MAX/Tech powered by kvCORE, as well as digital tools that enable RE/MAX affiliates to create custom advertisements, social media posts, and more.

“RE/MAX Elite is designed for full-time agents looking to build their business,” he says. “With the technology tools and many other advantages provided by RE/MAX, I don’t see any reason for a brokerage to be independent and lack the backing of an established brand.”

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