Top 5 Ways to Engage with Customers

When it comes to forming customer relationships, communication needs to be a two-way street. Trying to initiate that conversation, however, can be a tricky task in 2020 with so many different channels available at your fingertips.

On this week’s episode of the Start With a Win podcast, RE/MAX CEO Adam Contos sits down with Producer Mark to explore the top five ways entrepreneurs can better connect with their customers.

Here’s a quick recap of Adam’s five engagement tips:

Phone Calls
While there are more modern ways to connect these days, it never hurts to simply pick up the phone and make a friendly call.

Email
Email is the best way to scale communication for a business. While it’s less personal, it can be highly valuable to potential and existing customers with the help of catchy subject lines. Adam suggests tracking open-rates to ensure efforts are effective.

Video
Producer Mark shares that producing “evergreen” content – content that stays relevant year-round – is a key way to extend the shelf-life of Video .

Storytelling
Storytelling has always been a smart way to engage and connect with others. Within video content, ensure there is a storyline that connects the business to consumers and drives action.

Livestreaming Video
“Going live” on your social media channels means that an audience is seeing your most authentic self. Potential clients want to give business to someone they trust, and utilizing live video, while daunting, shows that you are grounded in reality – and ultimately creates engagement.

Tune in to this week’s episode of Start With a Win to hear more from Adam and Producer Mark about debunking and prioritizing methods of communication that increase customer engagement.

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