RE/MAX associates – who average more sales than other real estate agents – now have an additional resource to help them assist homebuyers and sellers: The Luxury Launchpad.
Launched in 2021, The Luxury Launchpad is a dashboard of luxury marketing tools and concierge services designed to help streamline business for RE/MAX affiliates all around the world. The portal features more than 45 tools and resources.
Most notable among its many features is the Luxury Listing Planner, a tool that enables agents to create an expert marketing plan while eliminating guesswork. Agents input basic information such as street address and listing price, followed by a few property details, and the software takes it from there – recommending three levels of support and services. To top it off, The Luxury Launchpad, powered by LUXVT and presented by The RE/MAX Collection, offers concierge service to agents wanting to apply the marketing plan. Need a photographer in Italy? LUXVT can set an appointment with a vetted company. Looking to place an ad in The Wall Street Journal? The Luxury Launchpad can arrange it or point an agent in the right direction.
Other top features include customizable marketing materials, a video editor tool, seamless ad placement and more. Everything – from the newly released 2021 RE/MAX Advertising Campaign to courses offered through RE/MAX University – is available with a few clicks.

image-20240102-034052
“The Luxury Launchpad was built specifically for RE/MAX luxury agents, with an understanding of the process and mindset of luxury agents and clientele,” says Anne Miller, RE/MAX Vice President of Luxury. “We are so thrilled to offer this exclusive advantage and value add to RE/MAX agents. It’s designed to save them time and stress, but also to help them deliver the best, most quality experience to homebuyers and sellers.”
RE/MAX luxury agents can access The Luxury Launchpad by visiting remax.com/luxury and logging in with their @remax.net email address.
“The reality is, there’s no right answer as to how to market a luxury listing. It depends on the market and the price and so much more, and The Luxury Launchpad takes all of that into consideration. It’s very, very simple.”
Anne Miller, RE/MAX Vice President of Luxury
Recommended For You
Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below.
