Team-Focused Luxury Brokerage Joins RE/MAX, Brings Over 60 Agents to Brand

Prominent luxury agents and top-producing real estate teams can thrive with ample support, a network of referral opportunities, next-level resources, and the backing of a brand consumers easily recognize. That’s why the leaders of Bentley’s Real Estate, LLC, an unaffiliated brokerage located in Newburyport, Massachusetts, decided to move their business to RE/MAX.

Now operating as RE/MAX Bentley’s, the No. 1 real estate brokerage in the area is home to more than 60 real estate professionals.

“As the market continues to shift, we want to be able to offer more resources to our agents than we were able to as an independent,” says Alissa Christie, Co-Owner of RE/MAX Bentley’s. “We view it as the top local brokerage joining the top global real estate brand, creating an even more powerful company than we’ve had before – while still maintaining the boutique feel of what we’ve built.”

Coming full circle with RE/MAX

In 2008, Robert Bentley, Co-Owner of RE/MAX Bentley’s, earned his real estate license and joined a RE/MAX brokerage. As his business grew, he formed a six-person team – where Christie was a member – that steadily expanded, earning the title of No. 1 team in Essex County for multiple years.

An entrepreneur who leads with passion, Bentley thrived in his role. Then, continuing to scale his business, he broke off in 2016 to build a brokerage, Bentley’s Real Estate, LLC. With a vision – and drive – Bentley quickly became a force to be reckoned with in the competitive local landscape.

“By 2019, we became the No. 1 office in the greater Newburyport market. That’s held true for five years in a row,” he shares.

According to both Bentley and Christie, moving the three-office brokerage to the RE/MAX brand helps position their agents and teams for continued success.

“I’m most excited to bring something new to the table. What RE/MAX offers in marketing and advertising will further support our agents and expose our clients’ properties to a bigger audience,” Christie says.

“We are at the tip of the iceberg as to what we will utilize to grow our business.”

Continuing the legacy of productive teams

Though they evolved their business into a brokerage, Bentley and Christie haven’t forgotten their roots with the team structure.

“In building a team ourselves, we know what teams need to launch and become successful,” Bentley says. “We specifically created a brokerage where teams will find value and support. And now, it attracts other teams to see the benefit of being part of our brokerage and still remaining as their unique team, which is sometimes a hard balance to strike.”

He continues, “We have a ‘rising tides will lift all boats’ mentality and we’re all working together to move everybody to peak performance. Aligning with RE/MAX will only lift us higher.”

RE/MAX has long held the reputation as a place where teams can thrive. Accordingly, based on the 2023 RealTrends + Tom Ferry “America’s Best Real Estate Professionals” ranking, RE/MAX teams are the most productive among major real estate brands for the fourth year in a row, based on average closed sides per agent in 2022.

Dominating the luxury market

Another key reason for Bentley and Christie choosing RE/MAX is its support for agents working with luxury properties.

The RE/MAX Collection is the brand’s exclusive luxury home marketing program, where agents have access to specialized trainings and distinct marketing tools. This includes features like The RE/MAX Collection branded yard signs and digital assets, as well as The Luxury Launchpad, an online platform for streamlining business.

RE/MAX Bentley’s will operate within The RE/MAX Collection, as the agents regularly help clients with luxury properties, many located on coveted waterfront lots.

The culture of their brokerage, according to Christie, is one of unparalleled service – and dedication to the profession.

“‘Experience elevated’ has been our mantra since we started the company. We uphold a high level of professionalism,” she says. “We bring on agents who are serious about real estate and are in this career full-time. Many of our agents have business experience from other industries and channel that in their real estate profession. For example, my background is as an attorney and we have a couple of accountants on the team, too.”

Christie continues, “RE/MAX Bentley’s is a powerhouse of professional, motivated individuals and teams coming together to help our community and raise the bar in real estate.”

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