RE/MAX Leader Offers 3 Key Growth Strategies for Real Estate Brokerages and Teams

Growth is a priority for many real estate business leaders in 2023. With their own entrepreneurial spirit and the resources of an industry-leading brand, RE/MAX Broker/Owners and team leaders have built-in advantages for growing their businesses.

One such advantage is Ben Fairfield. The RE/MAX Vice President of Recruiting and Retention is fully focused on helping RE/MAX Broker/Owners and team leaders achieve their business goals – and change the lives of real estate professionals they bring or have on board.

Fairfield, who has a track record of growing businesses and coaching others to do so, is one of the chief architects of MAX/Recruit, a RE/MAX growth initiative announced in April 2023.

Here are three key tips he has for Broker/Owners and team leaders:

1. Think big – and then break an idea down into smaller action items

Developing a long-term roadmap is essential for business growth. But, according to Fairfield, the most effective way to achieve big goals is to take smaller steps in getting here.

“If your goal is to significantly grow agent count, start by identifying what kind of agent would thrive at your brokerage or team and tailor your efforts to the needs of those agents,” Fairfield advises. “Determine how many agents you’d like to add over time, and then set incremental goals throughout the year. Getting from where you are to where you want to be requires strategic planning.”

2. Establish top-producer culture

RE/MAX isn’t for everyone. It’s home to productive professionals whose commitment to their craft has earned – or will hopefully soon earn – the trust of consumers. The network’s top-producer culture has room for less-experienced agents, but only if they have the drive to learn, work hard, and become the best they can be.

“Top producers want to work alongside other top producers and/or newer agents who aspire to become top producers,” Fairfield explains. “Broker/Owners and team leaders have to set an example and shape the culture of their business – by supporting their current agents and showing the possibilities to those they hope to bring on board.”

3. Lean into the best resources for growth

Fairfield points to the suite of resources offered through RE/MAX as a value add not available elsewhere – and encourages Broker/Owners and team leaders to use every tool they can.

“The key focus in my role is to pour into Broker/Owners and team leaders and set them up with tools, training and coaching opportunities that make a real difference in the growth of their business,” he says. “When we coach recruiters how to communicate the RE/MAX value proposition to agents who would be a good fit at a RE/MAX brokerage, we’re helping grow stronger, larger brokerages and teams at the local level. And that growth benefits the whole organization and the buyers and sellers affiliates serve every day.”

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