RE/MAX Marketing Exec Earns Top Inman Honors for Creative Efforts

RE/MAX is the No. 1 name in real estate* – and it’s who homebuyers and sellers think of first*. The bold creative measures that showcase and further the brand’s outstanding reputation stem from Abby Lee’s strategic vision.

Due to her influence and role in the industry, Lee, the Executive Vice President of Marketing, Communications and Events for RE/MAX Holdings, has been named a 2025 Inman Marketing All-Star. The “All-Star” accolade is “a nod to the most effective, creative and boundary-pushing marketers that drive success and impact,” according to Inman.

“It’s an incredible honor to represent the RE/MAX brand and help ensure consumers around the world recognize the power of the iconic industry leader and the more than 145,000 trusted, productive professionals who are part of it,” Lee says. “It’s these RE/MAX affiliates who further the brand’s reputation of excellence through the work they do on behalf of buyers and sellers every day.

“With RE/MAX, affiliates have access to branded resources that support their clients and also give them a competitive advantage in their local markets. RE/MAX provides cutting-edge, streamlined tools an agent can use to market their listings and their services. We’re constantly improving these marketing tools – and adding new ones – to deliver the best experience.”

Lee has been at the helm of RE/MAX marketing and its evolution for more than two decades. Recently, during the 2025 RE/MAX R4 convention, RE/MAX debuted a refreshed digital-first logo and logotype, alongside other big announcements – including an AI-powered referral platform, a gamified app for social media engagement, upgrades to MAX/Tech^SM powered by BoldTrail and more.

Lee is also the driving force behind the annual RE/MAX National Advertising Campaign. This year’s campaign doubles down on the fact that RE/MAX has the Most Trusted Real Estate Agents in the U.S.** and Canada***, as voted by consumers.

Lee, along with other members of the dynamic RE/MAX leadership team, are paving the way for the brand’s big, bold and bright future.

Also named to the Inman Marketing All-Stars list from the RE/MAX Holdings family of brands is Kelly Gill, Senior Vice President of Marketing and Advertising for Motto Mortgage, the first-and-only national mortgage brokerage franchise brand in the U.S.

*Source: MMR Strategy Group study of unaided awareness.
**Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2025 and 2019.
***Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019, and 2017.

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