It’s good news for RE/MAX real estate agents because it’s great news for home sellers: Every RE/MAX listing can now have its own commercial. The introduction of the first-of-its-kind Custom Listing Video tool empowers RE/MAX agents to market homes in new and creative ways.
Similar to the Customized Commercial generator introduced in early 2020 and “Tools of a RE/MAX Agent” customized commercials available to RE/MAX agents since 2019, the Custom Listing Video tool requires very little effort and virtually no time to produce modern, professional marketing materials for RE/MAX clients everywhere.
The tool is available exclusively to RE/MAX agents as part of the 2020 RE/MAX advertising campaign.
“In a recent survey we conducted in partnership with [ad agency] Camp + King, ‘marketing my home’ was the stage of the home-selling process where sellers most needed the expertise of their agent,” says Abby Lee, RE/MAX Senior Vice President of Marketing and Communications. “Agents can now more fully address that need by creating high-quality videos that promote the features of all their listings, like energy efficiency and an open floorplan, to better market the property.”
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To drive more attention to a listing and provide an elevated experience to home sellers, RE/MAX agents need only their headshot, basic listing details (e.g., address) and 2-3 property photos. They then select the features they’d like highlighted and their preferred music. It’s a four-step process that takes fewer than 2 minutes but delivers immeasurable value and infinite combinations.
RE/MAX agents can get started at remaxhustle.com.
Written by Katharine Davis
