New Leader of REMAX Luxury Already Building ‘Stronger Competitive Edge’ for Agents

An innovative, visible leader with nearly two decades of high-level industry experience has joined REMAX to grow its luxury program and reinvent The REMAX Collection brand.  

Michael Altneu, REMAX Vice President of Luxury, already has big plans for The REMAX Collection. His bold vision includes potential upcoming partnerships, higher visibility, expanded services, and program refinements representing “the convergence of luxury real estate and the luxury lifestyle – driven by the industry’s most productive professionals.” It’s all about helping REMAX luxury agents win at an even higher level as the REMAX brand ushers in a new age of luxury, he says.

He’s excited about promoting a lifestyle-driven relationship model – aligning REMAX professionals with the brands, experiences and passions that matter most to affluent consumers.  

“Michael is an incredible addition to the team,” says Chris Lim, REMAX President and Chief Growth Officer. “His background, skills and customer-first mindset will have a major impact on REMAX luxury specialists and the entire REMAX luxury operation. He’s laser-focused on elevating the REMAX luxury experience and creating new opportunities for luxury agents, teams and brokerages. His arrival is the first of many exciting things to come for the luxury division.” 

Altneu joined REMAX in May after five years leading the Coldwell Banker global luxury division. In that role, he oversaw a premier luxury marketing platform and one of the most rigorous luxury specialist certification programs in the industry.  

Previously, Altneu was senior vice president of marketing for Douglas Elliman, where he oversaw a new development portfolio centered largely around projects in New York City and Los Angeles. 

“I see tremendous possibilities ahead for REMAX and The REMAX Collection,” Altneu says. “We have a significant opportunity to build on the power, scale and global reach of the REMAX network while giving REMAX agents an even stronger competitive advantage in the luxury market. By creating new resources, relationships and opportunities for growth, we can elevate the experience for the REMAX brand’s luxury professionals and position The REMAX Collection for an incredibly exciting future.” 

My goal is to redefine what luxury looks like with REMAX,” Altneu says. “We are building a stronger platform, sharper resources and a more powerful competitive advantage for REMAX agents. This is about challenging the traditional approach, creating meaningful value and giving REMAX luxury professionals more opportunities to grow and lead.” 

Altneu says collaboration will be central to shaping the road ahead. 

“I am excited to listen to REMAX agents and owners from around the world, identify the greatest opportunities and build around what they need to thrive,” he says. “We are not simply evolving The REMAX Collection. We are building the future of luxury for REMAX.”