When communicating with a homebuyer or seller, it’s imperative that an agent finds their client’s love language. Is it phone, text, social media or maybe even video?
In the same way, RE/MAX sought the answer for its brokers and agents, too, by asking: In what way do more than 135,000 RE/MAX affiliates in over 110 countries and territories like to receive their communications?
The answer: Any way they choose.
Enter MAX/CenterGO, the next generation of RE/MAX network communications. The exclusive, mobile-first social platform helps RE/MAX affiliates stay in the loop on the RE/MAX network’s growing tools, technology and education. Affiliates can engage with posts via mobile, desktop or tablet to keep up to date on all the latest from RE/MAX.
Designed as the social and interactive version of MAX/Center, an internal platform for RE/MAX news and resources, MAX/CenterGO makes it easy for affiliates to find information they need and want all in one place, even while on the go. It also allows brokers and agents worldwide to connect with other professionals to share best practices, network with one another and provide tips on building business in a safe, secure online destination.
“We wanted to customize a platform for brokers and agents who aren’t always at their desk,” says Abby Lee, RE/MAX Senior Vice President of Marketing and Communications. “With MAX/CenterGO, RE/MAX affiliates anywhere can get the information they want, when they want it – and most importantly how they want it.”
The interactive platform can be accessed only with a RE/MAX username and password. Built with the look and feel of today’s most popular social media channels, MAX/CenterGO allows brokers and agents to comment, share, like, provide feedback and submit their own posts.
It’s rooted in convenience – empowering RE/MAX affiliates and providing them tools and education to spend more time doing what they do best: guiding more clients through the homebuying and selling process.
The MAX/CenterGO platform features a variety of categories like tools, resources, training, marketing, technology, education, events, news, announcements and more.
The platform provides all this in a multitude of languages for the large global RE/MAX network.
And it’s all completely customizable to fit into what an associate wants. Brokers and agents can subscribe to categories that are pertinent to them and their business. They can interact with fellow RE/MAX associates and share ideas, all from the device of their choice.
“MAX/CenterGo is changing the way the RE/MAX network communicates,” Lee says of the platform, which was introduced to agents around the world at the 2021 R4 convention. “It allows the network to hear directly from HQ about what we’re working on as well as what we’re seeing trend-wise in the industry. But it also allows our network to speak to each other from any device. To be able to have this open dialogue on a RE/MAX only platform enhances the way we all communicate.”
MAX/CenterGO is available only to RE/MAX affiliates, who can access it with their RE/MAX credentials through MAX/Center or by visiting go.remax.net. RE/MAX affiliates can download the mobile app through the Apple App Store or Google Play.
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Written by Luke Graham
