Global RE/MAX Listing Website Celebrates 10 Years Since Launch

“One world. One search.” A fitting tagline for global.remax.com/” >global.remax.com, the home of one of the largest proprietary global listing inventories of any real estate brand. Equally as fitting is the website’s affiliation to RE/MAX. The global real estate franchisor – with a presence in more countries and territories than any other competitor – began with a single office that opened in 1973 in Denver, Colorado. RE/MAX has since grown into a global real estate network with more than 140,000 agents in over 8,600 offices across more than 110 countries and territories. With that extensive growth came a need 10 years ago for an international listing website for sales associates to increase exposure to their listings and generate leads from buyers around the world. Enter global.remax.com/” >global.remax.com.

Nearly 50 years since the company’s founding, the desire to affiliate with RE/MAX remains high. According to Shawna Gilbert, RE/MAX Vice President of Global Development, the persistence of strong interest in affiliating with the brand outside of the U.S. and Canada is largely credited to the franchisor’s vast global footprint and expansive referral network showcased on and leveraged via the global listing website.

“International sub-franchisors see RE/MAX as being a leader around the world. We have a presence in more countries and territories than any of our competitors and, on top of that, global.remax.com is translated in over 50 different languages and reflects more than 65 currencies,” Gilbert says. “Our consumers can view the listings of all RE/MAX countries and affiliates around the world from the comfort of their own home, in a language they’re familiar with and a currency they understand.”

Powered by GryphTech, a global leader in real estate management technology, the centralized database hosted on global.remax.com/” >global.remax.com averages more than 700,000 properties for sale or rent. RE/MAX Sales Associates enjoy several benefits of the website, including the opportunity to enhance listing presentations showcasing how a property can be promoted in the local language of many website visitors worldwide. With hundreds of thousands of visitors from around the world visiting global.remax.com/” >global.remax.com, thousands of new leads and referrals are generated for RE/MAX agents each month. In fact, since launch in 2011, leads have increased more than 1500%.

In 2020 alone, the site garnered over 3.3M average listing views, housed over 770K average listings for sale and received web traffic from visitors in 230 countries.

“Our international agent count recently increased over 8.5% to more than 55,000 agents,” Gilbert adds. “With this level of growth, we need a partner who can support this acceleration as we reach close to 1 million listings. GryphTech has been the perfect partner to help support our continued growth and expansion.”

Canada also came in second behind the U.S. for the top 10 countries being searched for listings on the website. It’s not surprising. In the third quarter of 2021, RE/MAX added 2,000 agents, a significant 10% gain year over year, in Canada alone.

“Going global in the real estate industry provides an incredible and unique opportunity for real estate professionals,” Gilbert says. “The RE/MAX global network provides affiliates with an advantage to tap into the lucrative international real estate market. By becoming the go-to resource for global referrals, they can create an entire new income stream for their business. It’s another way we provide value to our network by showing them they are in business for themselves, but not by themselves.”

To view and explore the single largest database of RE/MAX listings worldwide, visit global.remax.com.

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