Adding to its vast global presence in over 110 countries and territories, RE/MAX continues to move into new geographic areas as the desire to affiliate with the real estate brand remains high.

Recently, RE/MAX – already in more countries than any other real estate brand – announced the sales of master franchise rights into three additional countries: Pakistan, Guyana, and Uzbekistan. With the sale of Guyana, RE/MAX now has a presence in every country in South America.

“It’s exciting to help create and bring the quality service and professionalism RE/MAX is known for around the world to new markets of business owners, homebuyers and sellers, and investors,” says Shawna Gilbert, RE/MAX Vice President of Global Development.

Gilbert explains that when it comes to navigating the logistics of entering into a new country, RE/MAX must first look at whether the company is viable for franchising.

“Franchising and entrepreneurship have to be an acceptable form of business for RE/MAX to succeed in any country,” she says. “The RE/MAX model allows real estate professionals to be in business for themselves, but not by themselves, so we have to know that the owners will be able to successfully follow that model in their country.”

International real estate remains big business despite declines in foreign investment due to the COVID-19 pandemic. According to the Profile of International Transactions in U.S. Residential Real Estate 2021 report published by the National Association of REALTORS®:

• Global investors purchased $54.4 billion in U.S. residential property from April 2020-March 2021 • In that same time period, 107,000 U.S. residential properties were purchased by global investors • And the foreign buyer median purchase price was $351,800 (compared to $305,500 for all U.S. existing homes sold)

The RE/MAX global footprint, and the unique access to the brand’s more than 140,000 affiliated Sales Associates around the world, make the franchisor’s referral network invaluable. Pakistan region co-owner Rafay Qamar said the decision to align with RE/MAX was largely credited to its global reach and proven business systems.

In a press release announcing the sale of Master Franchise Rights in Pakistan to American International Partners, LLC, owned by Qamar, Muhammad Saleem and Imran Gondal, Qamar says, “RE/MAX is in countries all over the world, which means we are able to tap into a global network of potential clients.”

According to the Preliminary RE/MAX Third Quarter 2021 Earnings Report, international agent count increased over 8.5% to more than 55,000 agents. Despite the competitive marketplace and the unusual circumstances of the past year, combined U.S./Canada agent count is also approaching record levels.

“Globalization at RE/MAX is especially important because it has the tremendous opportunity to change lives around the world,” Gilbert says. “We put the needs of our consumer first and foremost, we focus on service, and we create an experience that’s professional and ethical in every single market that we enter.”

The Global RE/MAX listing website is home to one of the largest proprietary global listing inventories of any real estate brand.

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Written by Samantha Rotbart 

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