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According to Jared James, more than 75% of real estate agents aren’t optimizing video and social content to market their own business. That means less than a quarter of agents are using video – personalized content that demonstrates leadership – to prepare for what may be a busy housing market this summer.

James is the founder of Jared James Enterprises, a platform for coaching and consulting services that inspires real estate agents to achieve better business and increase transactions. On this week’s episode of Start With a Win, the real estate coach and speaker joins RE/MAX CEO Adam Contos to explain what agents can do right now to overcome fear of the unknown and instead create certainty.

James believes that being nervous inhibits people from taking risks – but the best way to become comfortable in uncomfortable situations is by channeling those nerves. After all, success is seldom found within the comfort zone. He suggests agents focus on the things within their control, regardless how big or small. Control generates a feeling of certainty, which ultimately creates confidence.

“You can’t expect different results from everybody else if you’re doing exactly what they’re doing.”

Jared James

Tune in to this week’s episode of the podcast to learn the three actions agents can take right now to manage and grow business when emerging from slowdowns due to COVID-19.

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Written by RE/MAX News 

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