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He helped establish the study of psychographics, create the first ATM and transform the way the world collects and analyzes data. Now Jerry Modes is using his decades of experience to blaze a new trail for RE/MAX technology.
The RE/MAX Senior Vice President of IT spoke to ABOVE about the power of data, highlights in a career full of innovation and the important role he says RE/MAX will play in this era of disruption.
Data science seems to be a new buzzword for the real estate industry, but you’ve been working in the field for decades – often on cutting edge projects. Can you give an overview of your career?
From my start in computer development for one of the major defense contractors to the founding of two data companies, I’ve always been in information technology. I’ve never wandered.
HyperParallel used the data it collected to advise retail clients and brands. What is an example of how the data was applied that readers will recognize?
Here’s one that was really interesting.
How would you describe your role as Senior Vice President of IT for RE/MAX, LLC?
My job description is to manage the development, execution and operation of new technologies. But I also have to make sure we continue to strive for the vision of creating everything we can to help agents and brokers.
Everyone is curious about booj – the tech company RE/MAX acquired in February 2018 – and the new platform being worked on. What are some products and features to look forward to?
If you think about it, the new platform being built by booj will be a customer relationship management system powered by data where agents can manage both their people and properties and have access to a broad variety of useful marketing tools. We want to help agents cultivate their existing relationships and grow their sphere of influence.
What attracted you to the role at RE/MAX?
It was the vision and the challenge. The challenge of changing the real estate industry appeals to me, and the vision of RE/MAX providing the technologies to do that is very exciting.
Where can people find you outside of work?
I’ll probably be in the mountains. I’m a big camper and fly fisherman, and I love to ski!
Written by Stephanie Visscher
