Being Proactive with Your 2021 Business Planning

Hershey’s, the widely recognized candy connoisseur, started their business by making caramel but pivoted to chocolate when they assessed the changing consumer demands – and boy, they hit the jackpot. The moral of the story? Sometimes, pivoting your business plan is actually the best way to stay on course toward success.

On this week’s episode of the Start With a Win podcast, RE/MAX CEO Adam Contos and Producer Mark discuss the importance of examining performance over the past year in order to prepare a business plan for 2021. They delve into the Hershey’s metaphor and explain how real estate agents can similarly transition their business with the changing times.

When you begin to craft a business plan, the three most important questions to address are:

1. Who do you serve? 2. What’s their challenge? 3. Does your product or service solve that challenge?

Developing a deep understanding for your solutions to other peoples’ problems is essential to knowing where to allot your time and money as you plan months ahead.

Self-assessment is the key to growth, and you must evaluate which practices within your business should stop and which should continue into 2021. Adam wants to make it clear that pivoting business strategy, especially in the midst of COVID-19, is not a sign of weakness. Rather, adaptation to the ever-changing needs of consumers is what keeps business alive and thriving.

“We have to be willing to let go of things that don’t work and discipline ourselves to remove those things from our actions and our activities. Otherwise, they waste time. Because that’s the one thing we have very little of – time – when running a business,” Adam shares.

To download Adam’s 2021 business plan guide, click here.

Tune into this week’s episode of Start With a Win to hear more from Adam and Producer Mark about taking action and exceeding goals in the coming year.

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