Agents: Level Up Luxury Business With These 5 Education Opportunities

Luxury agents are always ahead of the curve, tailoring their skills to meet – and exceed – the needs of discerning clientele. One way they can continue to bolster their business is through ongoing education.

Good news for RE/MAX agents: They have easy access to RE/MAX University® (RU), an exclusive digital education hub featuring timely real estate courses – many at special discounts. Some opportunities through RU may be especially helpful for those affiliated with The RE/MAX Collection, the brand’s luxury home marketing division. In fact, there is an RU landing page dedicated to luxury education, all conveniently located in one place.

Here are five opportunities for current and aspiring luxury market leaders:

A brand-new education partner to RU, the LUXE Designation is exclusively designed for RE/MAX agents looking to dominate their local luxury market. The comprehensive program includes two key parts: learning how to attract high-end listings and mastering advanced marketing techniques to promote these listings. RE/MAX agents can partake in live courses for an interactive learning experience, too.

The Institute for Luxury Home Marketing® by Colibri Real Estate offers different education opportunities and paths, many of which earn credit toward the CLHMS Designation. The title is an elite industry standard around the world for top luxury professionals, and it helps consumers identify those who are experts at selling luxury properties.

Agents who represent homes priced at $1M and over can apply for GUILD™ recognition, and those who represent homes priced at $2M and over can apply to earn GUILD Elite™ designation.

Hosted by the National Association of REALTORS®, this certification helps agents perfect their craft in vacation home markets. Those who complete the course gain access to ongoing education as well as a lasting connection to a network of likeminded real estate professionals who also specialize in retirement and resort communities.

Through the Residential Real Estate Council, the CRS designation is the highest credential awarded to residential sales agents, managers, and brokers – and it signifies advanced expertise and achievement. As part of earning this title, real estate professionals can come away with new skills, tools, and an expanded referral network.

With plenty of grand dwellings and modern mansions being built, the significant overlap between the luxury home market and the new construction market is evident. The CNHS certification is a comprehensive program for agents looking to work more with home builders, developers, and investors. Plus, the education is applicable for homes of any price range.

Luxury RE/MAX affiliates can visit RU to find out more about these education opportunities, and watch on-demand resources – like panel discussions and luxury home selling strategy videos – presented by The RE/MAX Collection.

Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below.