No. 1 RE/MAX Team Wins 2024 Inman Innovator Award for ‘Most Innovative Team’

The Ashton Real Estate Group of RE/MAX Advantage is a force to be reckoned with. Located in Nashville, Tennessee, the nearly 200-person team is a well-oiled machine that regularly closes $1 billion in sales volume in a single calendar year. They’re the No. 1 RE/MAX team worldwide.

For these accomplishments – and the unique business practices it takes to earn them – The Ashton Real Estate Group was named winner of the Most Innovative Team accolade by Inman in 2024, a part of their prestigious annual Inman Innovator Awards.

According to Inman, the awards “honor companies, individuals and new technology that increase productivity, efficiency and transparency for consumers and real estate professionals alike.”

“This is a fantastic honor. We are very appreciative to earn this award, especially given the talented competition,” says Gary Ashton, founder and co-owner of the brokerage and team.

It makes sense that this particular award went to an entrepreneurial team rooted in innovation.

“We have always tried to be at the forefront of adopting or creating innovative ideas to enhance the customer and agent experience. It helps maintain our competitive advantage and hold on to the ‘#1 RE/MAX team in the world’ spot!” Ashton adds.

The Ashton Real Estate Group uses a myriad of creative strategies to help their business stand out – and be as efficient as possible. One example is how they’ve found new ways to harness the power of technology for business. Some types of AI, according to Ashton, are helping strengthen an agent’s value proposition to a customer, rather than replace their role.

“ListAssist is the latest artificial intelligence (AI) and natural language processing (NLP) search tool we’re using, and it has created some unique opportunities as many consumers have been using it ways we weren’t expecting. It has opened the doors to create a new way of targeting and delivering content to really satisfy those consumers,” he says.

Ashton says the team’s steadfast focus is on agents, clients, and new strategies.

“We’re always looking for new ways to help our agents create more opportunities for themselves. Another way we’re currently doing this is through CoMarketing, the new program we’re partaking in where we partner with home service providers and promote each other’s businesses,” Ashton continues. “This delivers more value to our clients beyond the actual real estate transaction, and is a great way to retain business long term. It’s been a successful idea so far, and we look forward to continually expanding the program.”

Debra Beagle, who co-owns and leads the business alongside Ashton, shares the vision for a future-minded brokerage.

“We always lead with innovation coupled with a strong foundation of the highest level of real estate education and knowledge. Our agents adapt to challenges and change quickly, which fosters a team culture that looks for ways to do things better for our clients,” she says. “When you have a team that truly embraces new technology and ideas, it sets us all up for success.”

The Ashton Real Estate Group is committed to growth – and Ashton and Beagle have no plans of slowing down.

“This award is a testament to our team’s dedication to the community,” Ashton says. “We look forward to continuing our efforts of business innovation, so our agents can continue to provide the best customer service in our market.”

Congratulations to The Ashton Real Estate Group for being named a 2024 Inman Innovator Award winner.

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