All social media accounts are not created equal. Knowing what to say and how to say it – especially when building and supporting a real estate business – takes skill and attention. But it doesn’t have to take a lot of time.

To help real estate agents navigate the world of social media and determine how to best represent their business, their brand and themselves, RE/MAX is introducing a new exclusive resource.

Social media expert (and longtime RE/MAX friend) Katie Lance is creating short – under 4 minutes! – custom social media training videos, specifically for RE/MAX affiliates. Covering social media strategy for a variety of platforms, including scheduling posts and measuring success, the training videos are supplemented by a live hourlong webinar each month, complete with a Q&A portion to make learning even more personalized.

The first free webinar – “Social Media in Uncertain Times” – is hosted on Thursday, July 23, at 1 p.m. ET. It’s designed to help all RE/MAX affiliates develop immediate plans for strategy, content and implementation. Register today.

Lance, a keynote speaker (she’s presented at RE/MAX R4 for 8 years straight) and author of the book #GetSocialSmart, will also present at the 2020 RE/MAX BOC.

RE/MAX affiliates looking to learn more about creating compelling content, social media mistakes to avoid, scheduling posts and more, can access the Katie Lance training videos each week via RE/MAX University.

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Written by Katharine Davis 

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