3 Ways Real Estate Agents Can Up Their Social Media Game in 2024

Social media is a gateway into a seemingly endless online community. Through mobile apps and desktop destinations, it presents opportunity to connect with people in a relatable way and on a regular cadence.

It has also become a cornerstone component of a real estate agent’s digital marketing efforts. For agents looking to make a bigger splash online in 2024, here are three ways to up your social media game:

1. Embrace short-form video

If you’re posting only static graphics, it may be time to rethink your social strategy.

With seemingly limitless content being published across social media each day, you have a brief window to connect with scrollers before they move onto the next post. And as video has become a preferred medium by consumers, short-form video can be an effective way to capture someone’s attention in a short span of time.

Real estate is a business powered by relationships. So, in order for your content to convey a personal connection, it’s impactful to showcase your personality on camera. For those filming content on platforms like Instagram and TikTok, a helpful video template to follow is: start with an intriguing hook and quick introduction of yourself, continue with a few seconds of valuable information, and end with a call to action (CTA) that keeps viewers connected.

And for those who are still getting comfortable in front of the camera, you don’t necessarily need to be in the video – try offering real estate tips for specific cohorts (like first-time buyers, downsizers, etc.), highlight features of the local community, or give a tour of a listing. Plus, attaching trending audio or sound bites to your videos can help them stand out online even more.

These videos can be anywhere from a few seconds to several minutes long – and for best engagement, its often recommended to keep them under one minute.

Agents looking to dive deeper into video creation – and social media marketing overall – have great opportunity to do so at the 2024 RE/MAX R4 convention. During the RE/MAX brand’s annual flagship event for networking and education, multiple sessions will focus on timely content creation and effective digital marketing strategies. “Video Content for Reels and TikTok” and “How to Leverage Social Media for Real Followers That Turn into Actual Clients” are just two examples.

2. Track your content’s performance

Using metrics to see how well different types of content perform, or what platform is gaining the most reach, is helpful in determining where to put your future digital marketing efforts. It can also help determine if and where to spend money on things like boosting posts to a wider audience.

Agents may want to consider checking out user-friendly analytics platforms to track the performance, reach, and engagement of their social media content. Most social media apps have analytics features built in and ready to use once you establish your account as a business account. Specifically, Facebook and Instagram have very in-depth analytics dashboards.

3. Take advantage of pre-made resources

It can take time to develop quality content from scratch. Fortunately, RE/MAX agents have access to digital creation tools and pre-made social media assets. Affiliates can use platforms like Photofy and RE/MAX Hustle to customize branded social media content at the click of a button. They can also use MAX/Tech powered by kvCORETM, a powerful CRM that enables them to build campaigns, monitor their sphere, and customize branded social media content at the click of a button.

The RE/MAX Marketing Portal is another resource for affiliates looking to boost their social presence. They can easily download social media materials on the real estate market, upcoming holidays, monthly themes, and more.

RE/MAX recently debuted its 2024 National Advertising Campaign, a comprehensive mix of content that underscores the value RE/MAX agents bring to each transaction. Ads are abundant in outdoor venues (billboards, bus stops, etc.), as well as through television, streaming platforms, and social media channels, among others. Plus, RE/MAX agents can use the platforms noted above, like RE/MAX Hustle, to customize the commercials for their own use.

And, RE/MAX affiliates can help their marketing efforts really stick with consumers by using RE/MAX Stickers in text messages and social media stories. These animated illustrations are a fun way to jazz up marketing content and help consumers celebrate the joys of homeownership. Choose from a variety of creative concepts in English and Spanish.

With the help of these tips and tools, real estate agents can form an effective social media strategy, up their digital presence, and connect with more prospective homebuyers and sellers in 2024.

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