Using Video Content to Connect with Your Audience

Marketing guru James Schwartz admits that most people are embarrassed to see themselves on video when marketing their own business. Having spent his entire career in the real estate industry, Schwartz, Vice President of Marketing and Media Strategies for RE/MAX, LLC, has a deep understanding of why bold digital marketing makes all the difference between a thriving business and a dying business.

This week, Schwartz joins RE/MAX CEO Adam Contos on the Start With a Win podcast to stress the importance of agents creating video content to connect with their audience, position themselves as community leaders and build trust with potential clients.

In this episode, Schwartz dives into Photofy – an app that helps agents create video content on the go. The user-friendly tool features RE/MAX branding, templates and a wrapper effect, which polishes a video to look more high-end.

Additionally, Schwartz shares his best tips for agents and brokers to stay relevant on their social media platforms. For online reputation management, he advises agents to engage with online reviews, accept constructive feedback, take conversations offline to learn more and always maintain a professional persona.

Most importantly, Schwartz recommends being genuine and treating video marketing as if it were no different than a friendly conversation with a client. After all, it’s an agent’s authentic voice that captures the consumer’s attention – not just their listings.