Pinterest is already the third most popular social network, behind facebook and Twitter. On Pinterest, users make connections through images they “pin” on themed boards, linking to their favorite websites and pages. How can you use it to build business? These five boards are a great start.
1 (Your City) Lifestyle
Is your community urban or rural? Fast-paced or relaxed? Use images to create a board that expresses what it feels like to live in your market. The next time clients from out of the area ask about your community, send them a link to this board!
2 (Your City) amazing homes
This is the place for those amazing photos of your listings or homes you’ve sold. Only highlight the highest-quality photos. Breathe new life into old listing photos, too, with an app like Instagram, and then pin them to this board.
3 (Your area) schools
You get asked all the time about the schools in your area; why not create a board with photos that link to information about each school? Don’t forget to include public and private schools, preschools, charter schools and colleges.
4 My team
Create a board highlighting the amazing people on your team. Let this be your “brag” board about the professionals you work with! Include personal comments about each one of them.
5 Things that inspire me
What moves you? Your family? Your pets? Exotic places? A great glass of wine? People like to work with people they connect with. Use this opportunity to open up and share a personal side of who you are!
Check it out – Find Katie Lance online and see how she manages her own social networks:
Written by Katie Lance, Social Media Director, Inman News; Contributing Editor, InmanNext
