The Power of the RE/MAX Brand

After relocating to a new city, Megan Waymire found herself having to recreate her business.

She left the Denver housing market to move to Winter Park, a small, tight-knit resort community 65 miles west of the Colorado capital city.

She also left her brokerage for a market where she didn’t know anyone. She interviewed all of the top brokerages in Winter Park, trying to find the one best suited to help her build her business.

She chose RE/MAX Peak to Peak.

“I took a leap of faith and joined the brand,” she says.

Waymire shared her insight on “Good Morning RE/MAX” alongside guest and fellow RE/MAX agent Sam Olson from RE/MAX Realty Affiliates in Reno, Nevada. (Read Olson’s first person account of the power of the National Association of Gay and Lesbian Real Estate Professionals.)

Joining RE/MAX Chief Customer Officer Nick Bailey, Waymire spoke about her journey in real estate and how joining RE/MAX allowed her business to not just restart in a small community but to take off.

Waymire called joining RE/MAX intimidating at first. But she made a promise to herself that if she covered her fees in the first six months, she would attend R4, the RE/MAX annual convention that brings affiliates from around the world together in Las Vegas.

Finding early success, she made good on the promise to herself and attended R4 that February.

To build on that momentum, Waymire knew she had to take advantage of all that RE/MAX offers. So at her first R4 she attended as many sessions as she could. She specifically focused on tools RE/MAX offers and invested in learning the technology.

After, Waymire earned membership into the 100% Club ($100,000 to $249,999 GCI). The following year she earned Platinum Club ($250,000 to $499,999 GCI).

Entering into an unfamiliar community, Waymire says she leaned into the brand and started using as many of the RE/MAX tools and technology as she could.

At the most recent R4 2020 in February, she signed up for the First app, now a RE/MAX exclusive. First uses data science, machine learning and human interaction to analyze an agent’s contacts and identify those in their greater network most likely to sell in the coming months.

Using First – and other RE/MAX tools like Megaphone – have helped her continue to succeed and shine in her mountain market of second homes.

Recently, Waymire says, she used First to help secure a high-end Winter Park listing. The client liked the follow-up and decided to list with her.

“Just by saying, ‘Hey I know you spent the summer in France with your kids, how was it? How are you? Are you going to be in Winter Park soon? I’d love to grab a cup of coffee.’ That turned into an amazing listing,” she says.

Waymire says joining RE/MAX is one of the best decisions she has made. It helped her set roots in a new community and become the best local expert. The global brand has given her the tools and technology to continue to make her new home just that.

“Joining the brand is what really changed my business,” she says. “Yes, I put in the hard work and set the goals and did all of that. But I have to say, it took me from feeling like a newbie agent back to being an established agent that knows what they are doing because I have that confidence. Being with [RE/MAX] has made a huge difference for me.”