RE/MAX University Introduces Jon Cheplak’s Elite Program for Brokers, Managers and Recruiters

Now, more than ever, real estate brokers are focused on how to level up the ways they conduct business while continuing to build their offices and community reputation. Real estate mastermind Jon Cheplak’s Broker Team Profit Machine online video course is designed to teach participants how to do just that. With bottom-up leadership a focus of the course, participants learn to overcome the challenges associated with growing a brokerage.

“My mantra through this time has been ‘Everything has changed, but it’s really the same,'” Cheplak says. “Everything has a foundation in love and fear. We’re fearful right now, but real estate is rooted in the moment-creation business. We create moments for people that last a lifetime when they’re buying or selling a home. In uncertain times, people are looking for the human aspect in everything. My course is designed with community – and humanity – in mind to attract productive agents no matter the circumstances.”

The Broker Team Profit Machine program is built on Cheplak’s 20-plus years of coaching and provides real estate leaders with the insider’s take on building a profitable asset that delivers results year-over-year. Each of the 17 content-packed video modules is packed with market-tested and proven strategies currently in practice, making it perfect for business leaders looking to attract top talent and raise productivity across the board.

RE/MAX Broker/Owners enjoy a special rate for the online program and those who purchase by July 31 receive an additional 4-week intensive group coaching program, which includes a once-a-week, 90-minute LIVE Zoom webinar with Cheplak at no additional cost. Participants also have access to the private Facebook group where brokers can ask questions and share ideas.

Cheplak has worked with RE/MAX top producers – and senior leadership – for years but urges newcomers to the brand or those unfamiliar with the program to dive in and give themselves, “the greatest opportunity to not only grow, but grow the right way that is sustainable.”

“Having Jon as a coach myself, I am incredibly excited to be able to extend his value-added insights to the RE/MAX broker/owner community,” says Amy Somerville, RE/MAX Senior Vice President of Professional Development & Engagement. “Jon’s approach is founded in principles that are consistent with and complementary to our foundational brokerage development program, Momentum.”

When Cheplak hears RE/MAX he thinks “productivity.”

“A RE/MAX agent is a sophisticated, productive agent,” he says. “That’s ultimately a reflection of leadership. Many of the RE/MAX leaders have been in the trenches; they are not what I would call ‘manufactured leaders.'”

With over two decades of experience in the real estate-coaching business, Cheplak has learned agents are looking for their leaders to be guides.

“I’ve found that most leaders have been taught they need to be a hero,” he says. “Well no, your people aren’t looking for the hero, they are looking for the guide. That’s the leadership principle that resonates. It’s about emotional intelligence and emotional maturity.”

Cheplak says this rings true in times of crisis like COVID-19 and also during ordinary times.

When it comes to the broker/agent relationship, Cheplak recommends keeping these three things in mind:

1.     See your relationship as a partnership. “I see too many brokers fall into the trap of not seeing their real estate agents as partners,” he says.

2.     Don’t be just a facilitator. “You can’t be a person that buys a franchise, hires agents and walks away. You have to be in the trenches with them so you can effectively lead them to success.”

3.     Encourage (reasonable) risk. “Don’t let your agents pass up things like marketing opportunities, investing in SEO and creating video content. That’s the content consumers are looking for, and when agents take steps to improve their skills, they’re taking steps to strengthen the relationship with their audiences.”

“This program isn’t based on theory,” Cheplak says. “It’s based on results from a tried-and-true experience of having been a branch manager myself while supporting a family,” he says.

Adds Somerville, “Jon’s commitment to value-based, authentic connection is the cornerstone of Broker Team Profit Machine. It’s not rocket science. It’s social science and a dedication to the human experience.”

RE/MAX Broker/Owners can learn more about Cheplak’s leadership principles and how to attract, train and retain the best agents at this year’s all-virtual Broker Owner Conference in August where he will be a speaker.

To purchase the Broker Team Profit Machine online course and secure the discounted RE/MAX pricing (as well as the bonus content available until July 31!), RE/MAX broker/owners can register here.