RE/MAX Broker Spotlight: Q&A With Broker/Owner of an Expansive Southern California RE/MAX Brokerage

What triggered me to get into real estate was an infomercial for investing in foreclosed properties. I purchased the course, applied exactly what I learned, and had some success with it. This was my introduction into real estate, and if it wasn’t for that course, I would not have learned how to spot deals – and more importantly, learned what to say to the homeowner and how to present it and find my investor to loan me the money to buy it. Learning these skills ultimately helped me to help others in the business and solve their issues.

When I began my research into companies, I had learned early on that RE/MAX agents were the most productive, so I knew that’s where I would end up. However, being a new agent at the time, I began with a local real estate company where I sold seven homes in my first three months. Because the company took the majority of the commission, I decided it was time for me to leave them and join the local RE/MAX office where I excelled working along like-minded entrepreneurial agents like myself.

When I first joined RE/MAX as an agent, I felt like I was amongst true real estate professionals – agents who work tirelessly for their clients, educate themselves in their business, and run individual companies with the brand name. I knew I had found my home. 

As much as we have some phenomenal tools, resources, corporate support, and brand awareness, available, it is up to your own dedication to get your message out there and build your reputation in your community as a Broker who provides great service to your agents. Having a solid brand, along with exceptional broker support, is a winning combination. 

I had just a handful of agents when I first opened my RE/MAX office. Twelve years later, we have grown to more than one hundred agents with five locations and two escrow companies. I can attribute our growth to being hyper focused on agent development and satisfaction, and broker support, as well as being involved in the community as a company. 

My goals for 2023 are to be more involved in the communities we serve and to provide more agent development and training. RE/MAX, LLC provides the resources that can help our agents achieve maximum success.

Megaphone is an exceptional program that markets your listings on social media. One of my agents recently thanked me for helping him with marketing and I asked, “Which marketing did I help with?” He said Megaphone. He had a listing that was difficult to sell, so re-advertised it on Megaphone, which helped produce a buyer for his own listing. That buyer also had a listing to sell, which my agent ended up selling, too.

I believe agents are looking for a company with brand awareness, broker support and agent development. I strongly feel that our brokerage is poised to be a leader in the community as we have the best brand, with the best productive agents out there, and we are constantly striving to achieve better success and client satisfaction.