For the 11th consecutive year, RE/MAX agents at the largest U.S. brokerages outsold competitors by more than 2-to-1 in 2020, according to the 2021 REAL Trends 500 survey.
Among the 1,753 brokerages that qualified for the REAL Trends 500 survey by closing at least 500 sides last year, 500 (29%) were RE/MAX brokerages – more than any other real estate brand.
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Other highlights from the 2021 REAL Trends 500 survey include:
• Among national franchise brands in the survey, RE/MAX brokerages had the highest sides-per-agent home sales in 2020. • RE/MAX agents averaged $5.0 million in sales volume, 67% higher than the $3.0 million average of all other agents in the REAL Trends 500 survey. The RE/MAX average was up from $4.5 million in last year’s REAL Trends 500. • When all participating brokerages are ranked by average sides per agent, RE/MAX franchisees claim 87 of the top 100 placings. RE/MAX agents in those brokerages averaged 29 transaction sides in 2020.
In the midst of a highly competitive market, homebuyers and sellers can turn to a professional, trusted and adaptable real estate agent to help them navigate one of the biggest financial decisions of their lives.
“When homebuyers or sellers choose to work with a RE/MAX agent, they’ve engaged a trusted, experienced advisor who can help make their real estate goals a reality,” RE/MAX CEO Adam Contos said. “Productivity drives experience, and RE/MAX agents – leveraging their unique competitive advantages – are among the best at closing sales and getting results for their clients. This annual survey reinforces the excellence they deliver every day.”
5 Unique Strengths of RE/MAX That Help Affiliates Buy and Sell More Homes
During the 2021 RE/MAX R4 convention, Keith Ard, President of RE/MAX Gold Nation (whose office placed in the top 20 of the REAL Trends rankings for total transaction sides), and RE/MAX Director of Industry Analysis Kevin Doll identified five factors that help RE/MAX shine in per-agent productivity year after year.
More buyers and sellers think of RE/MAX than any other real estate brand according to an MMR Strategy Group study of unaided awareness.
RE/MAX brokers help entrepreneurs build businesses maximized for selling real estate. RE/MAX fuels the entrepreneurial mindset, not the corporate one.
The RE/MAX model focuses on what agents need to succeed, without limiting them.
The RE/MAX brand provides value; the franchisor isn’t interested in the race to the bottom.
Top producers attract top producers, and RE/MAX agents help each other maximize their businesses.
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Written by SAMANTHA ROTBART
