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Liz Campbell Moore has always had a knack for innovative thinking. Even as she helped answer phones and make copies for her dad’s real estate business growing up, though, she never thought this industry would be part of her own future — and a fulfilling outlet for her creativity.
After earning a degree in broadcast media and advertising, she worked in sales for two years before getting her real estate license and moving home to Colorado in 2012. Her first stop was a small independent company, where she soon became frustrated over discount marketing tactics. Her drive to grow and innovate led Moore to sit down with the Broker/Owner of RE/MAX Alliance Evergreen and some of the office’s Associates; she was immediately impressed by their professionalism and commitment.
“They really cared not only about the success of the office, but also about my success as an agent,” says Moore, a National Association of Realtors “30-under-30” honoree last year. The distinction goes to 30 Realtors under the age of 30 who demonstrate skill, success, creativity and leadership.
Moore made the move to RE/MAX and quickly became involved with her local Mountain Metro Association of Realtors. She made an impact on the 300-member organization from the start, becoming, at age 28, the association’s youngest chair ever and setting up its first social media committee. A tactile learner herself, Moore remembers being frustrated in school when things were only presented in one format. She believes multimedia communications can help information sink in more thoroughly for any audience and intends to use this approach to enhance fundraisers and event attendance as well as improving remote access to continuing education.
Mountain and rural areas like those in Moore’s region just west of Denver include properties with unique issues such as household wells and fire-mitigation concerns. Moore’s association created a special Certified Mountain Area Specialist designation to provide the education for agents to effectively market and sell these properties. As her association’s chair and a designee herself, one of her goals is to grow this designation to mountain areas beyond the Denver area – perhaps nationwide.
Moore attributes her work ethic in part to her background as a competitive rower. That mindset, along with her ingenuity and the personal relationships she has built, has been paramount to Moore’s career success. With sales of $17.5 million and 41 transaction sides in 2016, Moore knows her approach to lead generation is working. Foregoing traditional postcard mailings, she focuses on the personal touch by going out of her way to follow up with past clients via social media when they reach life milestones and making a point to stop in and say hello if she’s in a building where she knows a client works.
Moore predicts the industry will grow even more demanding as today’s young people become consumers. Real estate agents must add value beyond what readily accessible websites and apps can deliver.
Moore’s 5 tips for building a successful real estate career
Be genuine. Treating people the way you would prefer to be treated in any given situation still goes a long way and will gain lifelong clients – and friends.
Surround yourself with people who are more successful than you. Ask those people to coffee and learn what has helped them succeed.
Be an educator. The amount of noise in the marketplace is growing, as is the importance of strong connections within your network to build trust. Help clients see the pros and cons of online information aggregators such as Zillow and Realtor.com.
Focus on personal connections. Invite clients to community meetings and events, and make introductions based on their needs and interests. Become the common link for people in your community.
Meet people and promote your business in a way that comes naturally to you. This will help you come across as authentic and, in turn, gain more clients. If community events are your thing, go to them. If you prefer hosting events, do that. If you don’t like or don’t get results from cold calling, avoid it.
Written by Camille Wilson
