THE NEXT STEP IN THE EVOLUTION OF RE/MAX® TECHNOLOGY

What is happening in RE/MAX technology?

In July, RE/MAX, LLC announced a new enterprise relationship with Inside Real Estate (IRE), the developers of kvCORE. Through a phased rollout beginning later in 2022 and continuing into 2023, RE/MAX affiliates in company-owned regions across the U.S. and Canada will gain access – at no additional cost – to the state-of-the-art kvCORE platform and multiple add-ons.

Why kvCORE and Inside Real Estate?

The kvCORE solution was chosen because RE/MAX affiliates deserve the industry’s best, most complete technology solution. Inside Real Estate, founded in 2008 and based in Salt Lake City, has grown into one of the industry’s top technology providers. Spurred by a history of acquisitions and integrations, the company has more than 250,000 real estate agents, teams and brokerages using its products.

With a RE/MAX-branded version of the kvCORE platform – under the newly announced banner of “MAX/Tech powered by kvCORE” – agents in company-owned regions will have a seamless new way to automate virtually every aspect of their business – from contact management to digital marketing to data analysis and more. They’ll have high-quality, customizable IDX websites that attract traffic and drive transaction-ready leads. And they’ll have eventual integrations with key RE/MAX tech offerings built into the system.

How can affiliates learn more and stay informed about this?

To stay informed on new developments, RE/MAX affiliates in company-owned regions can visit a MAX/Tech resource page on RE/MAX University. The page, which includes videos, details on the rollout plan, status updates, kvCORE product overviews and more, will be the primary source of information throughout the process. It can also be accessed through a “MAX/Tech powered by kvCORE” tile on MAX/Center.

Can RE/MAX affiliates preview the kvCORE technology now?

Yes! A Welcome Webinar posted on the MAX/Tech resource page on RE/MAX University gives affiliates an overview look at the kvCORE platform. Affiliates can view the recorded session on-demand at their convenience.

Inside Real Estate does not offer additional demos on demand or by request.

What will the kvCORE platform cost affiliates?

The kvCORE platform is being offered to RE/MAX affiliates at no additional cost. Agents and teams will get the platform and multiple add-ons – including CORE Present, CORE ListingMachine & Design Center, and the CORE Teams module – as a benefit of affiliation. If affiliates are interested in additional kvCORE offerings beyond the tools provided, they’ll be able to purchase them directly.

How will the rollout work?

The plan is to roll out the kvCORE products in four phases, beginning in September 2022 and continuing into Q3 of 2023. Within each phase, offices will be grouped into “batches” for onboarding – and Inside Real Estate will communicate directly with everyone in the batch on specific, required action items. Phase 1 will begin in September, with Phase 2 starting in Q1 of 2023, Phase 3 starting in Q2-Q3, and Phase 4 starting in Q2-Q3.

What brokerages/regions are in each phase?

Offices in Canada (both Ontario-Atlantic Canada and Western Canada) will comprise the bulk of Phase 1. Planning for Phases 2-4 is currently underway. Affiliates will be alerted about timing decisions as early as possible so they can plan and prepare accordingly.

Why doesn’t everyone start at the same time?

Because of the critical steps involved – and the time those steps require – it works best to onboard offices and users in phases (and batches within those phases). The kvCORE team has had great success using this approach – where roughly 20,000 accounts are onboarded during each phase. This strategy ensures that ample time and attention is invested into each grouping – reducing the chance of issues emerging later.

How long will each phase take?

Each phase is likely to take two or three months. If phases are completed quicker than anticipated, the timing of other phases may be moved up accordingly.

How long does the set-up/onboarding process take?

According to Inside Real Estate, the average set-up time is roughly two weeks, depending on a number of factors (such as the MLS). The average time for full onboarding is roughly a month. Once the process begins, it’s critical that affiliates complete their tasks (such as completing the initial documentation) in a timely fashion.

Can affiliates start new kvCORE accounts now, outside the RE/MAX enterprise account?

No. To complete the onboarding process as quickly as possible, Inside Real Estate is asking RE/MAX affiliates within the company-owned regions not to start new accounts at this time.

Will all components be launched in each phase?

No. Although the bulk of the kvCORE offering will be included in each earlier phase, the CORE ListingMachine and Design Center won’t launch network-wide until Phase 4 in Q2-Q3 of 2023.

What can current kvCORE subscribers expect?

Affiliates currently using kvCORE will simply sign up when the rollout reaches them. During launch, they’ll be able to upgrade to the RE/MAX corporate account at no additional cost. If they have other add-ons they wish to keep, they’ll continue to pay for those separately.

To streamline the onboarding process, most current kvCORE subscribers will be included in Phase 3, regardless of location. At that time, Inside Real Estate will move the individual accounts under the RE/MAX corporate account. The existing dashboard will inherit the RE/MAX platform branding and website templates, and the users will gain access to the other add-ons. There will be no refunds as part of the transition.

Who will get a kvCORE website?

All agents and teams will get websites.  Multi-office brokerages will get a company site as well as an office site for each office entity.

Can the websites be customized?

Absolutely! kvCORE has built-in tools that enable offices, teams and agents to customize their websites. Via the kvCORE Marketplace, they can also purchase a semi-custom template or fully custom website built by Inside Real Estate’s professional services team.

Will an agent’s contacts, contact details and website content automatically transfer? 

Booj contacts will automatically transfer to kvCORE when an account is activated. Otherwise, users will be responsible for transferring their own contacts and website content to the system. Contacts outside of booj can be imported using the kvCORE DIY tool or with assistance from the Inside Real Estate Lead Config team.

How long will the booj platform remain active after the transition to kvCORE? 

It’s anticipated that the booj platform will sunset in Q3-Q4 of 2023. It will be supported until that time.

Does kvCORE integrate with major transaction management systems?

Yes. Users can connect kvCORE to several options, including DocuSign Transaction Rooms, Dotloop and Skyslope. A variety of other integrations are available as well.

Is the RE/MAX, LLC Product Support system staying in place?

For current products, affiliates should continue to engage the RE/MAX, LLC Product Support team via the Product Support tile on MAX/Center. As the kvCORE rollout accelerates, primary support of the kvCORE platform will be provided by the kvCORE support team. Even then, RE/MAX LLC will continue to maintain a skilled support team to assist affiliates with their technology needs.

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