In business, brand is important. It’s as simple as that.

What qualities define the RE/MAX brand? A trustworthy reputation, world-class advertising, relationships that drive referrals, a global presence, impactful events, and a network of more than 140,000 growth-minded entrepreneurs – just to name a few.

But don’t just take it from us. In their own words, here’s why these six real estate professionals aligned their businesses with the RE/MAX brand.

During my first month with RE/MAX, I got a call because I was a RE/MAX agent. I can’t even tell you the number of times people started a conversation with me because they saw the RE/MAX balloon or logo on my shirt.

Chris Harden, RE/MAX Four Corners and RE/MAX Landmark, Texas

RE/MAX allows me to go out and do my job very easily. Why? Because they take care of all of the heavy lifting. They’ve been around for over 50 years – that’s a long time for one company to stay alive, and to stay at the top. Brand recognition is so much easier. When I go into a house and I say, ‘Hey, this is Q with RE/MAX,’ people don’t have to ask me what I do – they know what I do, and it’s because of the brand. Having that brand and that recognition means a whole lot for me, and that’s why I choose RE/MAX every single day.

Quintavius Burdette, RE/MAX Experts, Tennessee

Brand matters, no matter what anyone says. For my first 10 years in real estate, I was with the biggest local name in my market, which was part of a nationwide company that placed no emphasis on national branding. I never received a single lead or referral in those 10 years. I received my first RE/MAX referral within three weeks of joining RE/MAX, and multiple leads within the first month.

Cameron Keegan, RE/MAX Moves, South Carolina

I attended R4 before deciding to join. That’s all it took. The company is grounded in doing what is right for clients and communities. It was the culture that brought me to RE/MAX.

Brandi Wilson, RE/MAX Realty Source, Tennessee

As a new agent, I started at RE/MAX even though many people said RE/MAX was only for seasoned agents. Joining RE/MAX was the best decision I ever made. Those seasoned agents were able to help train and support me while our RE/MAX office provided me with tons of opportunities. Almost five years in now and 25 years old, I have started my own team this year and added two team members. Thank you, RE/MAX, for your support – brand is everything!

Cole Dinges, RE/MAX Complete, North Carolina

I started with RE/MAX over 10 years ago and will retire at RE/MAX. The brand’s consistency is undefeated. RE/MAX is full of top producers.

Derek Heerkens, RE/MAX Plus, New York

Looking to take real estate business to the next level? Learn more about RE/MAX today.

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Written by RE/MAX News 

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