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“If presence isn’t one of the principles your business is heavily engaged in right now … you’re missing out,” RE/MAX CEO Adam Contos says, regarding how maintaining online visibility through marketing and social media keeps businesses top-of-mind to consumers. Presence – the art of staying relevant and trustworthy – is one of five key principles needed to build and sustain a successful business, he says.

On this episode of Start With a Win, Adam and Producer Mark get candid about what it takes to change business practices in order to keep up with – and stay ahead of – an ever-changing marketplace full of unexpected twists like COVID-19. To curate a business plan that’s driven by compassion and that best serves consumers, Adam says entrepreneurs need to leave digital echo-chambers, act with empathy and stay constantly open-minded.

The five principles unpacked in the episode:

1. Emotional Leadership 2. Digitization 3. Agility 4. Presence 5. Kindness

All five revolve around a single objective: building trust. Ultimately, a business finds its greatest success when clients feel safe with the professional they work with – especially in times of uncertainty.

Tune in for a bonus sixth principle on running a successful business when change is the only constant.

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Written by RE/MAX News 

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