CREA President: ‘We’re the Guides’

Realtors are walking real estate encyclopedias. We have to be. With changing regulations, the economy, interest rates and many other factors, it’s our job to educate and guide our buyers and sellers effectively. This perspective became especially clear to me during my recent tenure as President of the Canadian Real Estate Association (CREA).

When I need legal advice, I call an attorney. When I need medical care, I call a physician. Likewise, when consumers want to move forward confidently with the purchase or sale of a property, they should call a Realtor – and a RE/MAX Sales Associate at that.

We educate clients about the process. We represent their interests and serve their objectives. And we help them see opportunities they might otherwise miss.

During my CREA presidency, I was proud to represent RE/MAX, as well as all Realtors. As RE/MAX Associates, we not only have the freedom to serve our clients as we see fit, we also have the ability to tailor our services to their specific needs. That’s one reason I love what I do and value the network I’m in.

If we wake up every day being proud of who we are, who we work with and what we do, we’ll all be successful. So will our buyers and sellers.