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The RE/MAX balloon is so much more than a logo.
The RE/MAX Balloon represents tradition. It represents quality. It represents a promise that’s delivered on by thousands of RE/MAX Sales Associates around the world.
Almost everyone recognizes the RE/MAX Hot Air Balloon. Even if you removed the letters, people would still know the brand behind it.
The awareness the RE/MAX Balloon provides is unmatched in the real estate industry. In my central Michigan community of 43,000, we use the balloon in as much of our advertising as possible. People here know our signs, know our red-over-white-over-blue colors and know who to call when they’re ready to buy or sell a home. We’re always at the forefront of their minds.
When it’s inflated and standing tall in a crowd, the RE/MAX Balloon is a treat for people of all ages. Year after year at our annual RE/MAX of Midland Balloon Festival, we love seeing the looks of excitement and wonder when a pilot starts the fan and ignites the burner for the first time. As the flames howl and the balloon inflates, people can’t take their eyes off it. And then, when the balloon starts climbing, they all look up. Not just some of them. All of them.
We’ve used the balloon at our festival for more than two decades, but its marketing power extends well beyond that event. We’ve developed a “Huff & Puff” elementary school program that takes the balloon – and the amazing science lessons it contains – into 18 schools and reaches more than 7,000 students. You want to see magic? It happens every time curious kids come in contact with the marvel of hot air ballooning. And their families know it was RE/MAX making it possible.
An inflated RE/MAX Balloon looks bold, and I think that goes hand in hand with RE/MAX. You need to be bold to succeed as a RE/MAX agent. If you believe in yourself and are willing to climb into the basket of everything the brand offers, you can truly soar, high up into the sky.
Written by Wayne Crosby, Broker/Owner, RE/MAX of Midland, Midland, Mich.
