BOC Opening Session: ‘This is When RE/MAX Shines’

RE/MAX, LLC has made several big, bold moves this summer, and at the 2022 RE/MAX Broker Owner Conference (BOC) in Nashville, RE/MAX President and CEO Nick Bailey explained why.

“We’re reinvesting in the business for two reasons,” Bailey told more than 1,100 attendees at the conference’s Opening General Session on August 15. “One is to help you grow your business. The other is to help your agents sell a lot of (real estate). That’s it. That’s our focus area. Every initiative is to accomplish one of those two things.”

Noting the recent “calming” of U.S. home sales after a 10-year runup of sales that made the real estate business seem easier than it is, Bailey said many agents will be looking for support, resources and competitive advantages amid more challenging conditions. That creates a growth opportunity for RE/MAX brokerages.

“This is when RE/MAX shines, because we’re about productivity,” said Bailey, who suggested the red hot market of the past few years created an “artificial pedestal” for competitors who are built on elements other than experienced agents and closed sales. “This is our opportunity to play offense. It’s the time for us to grow.”

A Huge Step in Technology

A prime example is the next step in the evolution of RE/MAX technology – an initiative to provide the kvCORE technology platform, at no additional cost and complete with several add-ons, to RE/MAX agents, teams and offices in all company-owned regions across the U.S. and Canada. BOC attendees were the first to get early details on how the process will work.

The kvCORE package will roll out to affiliates in company-owned regions in four phases, beginning next month in Canada. Most U.S. affiliates in those regions will be onboarded in 2023, during phases two through four. With tools for presentations, marketing, team coordination and more, affiliates will be getting far more than the basic package, said Joe Skousen, Founder and CEO of Inside Real Estate, the developers of kvCORE.

“You’re getting the souped-up version,” said Skousen, who joined Bailey on stage at the session. “You get the kvCORE platform, the full version – and on top of that you get CORE Present, the full version of that. You also get the CORE Teams add-on, and this is pretty amazing. Typically, teams have to buy that, one by one. But every one of your teams gets it. And you’ll get CORE listing machine, design center and all of your design assets. Beautiful, Automated. That’s fantastic. All of this is branded for you and tailored to you and it’s integrated with the RE/MAX ecosystem. It’s pretty sweet.”

The Inside Real Estate team will be supporting RE/MAX brokerages in company-owned regions throughout the onboarding process, Skousen said.

“We are on your team. That means your problems are our problems and your success is our success,” he said. “We’re going to be right there with you. And we’re excited about it.”

Many Big Moments

Other highlights of the opening session included:

• RE/MAX Chairman and Co-Founder Dave Liniger echoed Bailey’s remarks about this being a good time for RE/MAX brokerages and agents to adapt to the changing conditions and build their business while others pull back. He also noted the value of experience.  

“The more experience you get, the more past customers you have, the bigger referral base you have, the more knowledge you have, and the more successful you become,” said Liniger, who credited his wife and co-founder, Gail, with leading the fledgling brand through its first few years in the 1970s.

• Bailey noted that another recent initiative, a five-state pilot program for teams of six or more, adds to the RE/MAX value proposition for teams. The combination of education (a strategic partnership with REAL Teams powered by Workman Success Systems), technology (the kvCORE Teams Add-on) and economics (the pilot program) makes RE/MAX brokerages an even more attractive solution for teams.

• Amy Lessinger, RE/MAX Sr. Vice President, Region Development, and Steve Murray, Founder and Sr. Advisor of REAL Trends Consulting, discussed how RE/MAX offices could grow through strategic mergers and acquisitions of independent firms.

• Vernice “FlyGirl” Armour, a former U.S. Marine combat pilot and police officer, wowed the audience with her passion, energy and incredible stories. She also reinforced the important role real estate professionals play in people’s lives.

“At the end of the day, most people still want to deal with a human being who is competent, smart, skilled and experienced enough to help them navigate the process,” she said.

Forward-Looking Statements

This Press Release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are often identified by the use of words such as “believe,” “intend,” “expect,” “estimate,” “plan,” “outlook,” “project,” “anticipate,” “may,” “will,” “would” and other similar words and expressions that predict or indicate future events or trends that are not statements of historical matters. Forward-looking statements include statements related to: investments in the RE/MAX business, the housing market, growth, and expectations related to technology initiatives, including the kvCORE platform. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily accurately indicate the times at which such performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and/or management’s good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. These risks and uncertainties include, without limitation, (1) the global COVID-19 pandemic, which continues to pose significant and widespread risks to the business of RE/MAX Holdings, Inc. (the “Company”), including the Company’s agents, loan originators, franchisees and employees, as well as home buyers and sellers, (2) changes in the real estate market or interest rates and availability of financing, (3) changes in business and economic activity in general, (4) the Company’s ability to attract and retain quality franchisees and the Company’s franchisees’ ability to recruit and retain real estate agents and mortgage loan originators, (5) changes in laws and regulations, (6) the Company’s ability to enhance, market, and protect its brands, including the RE/MAX and Motto Mortgage brands, (7) the Company’s ability to implement its strategic initiatives, including technology initiatives, (8) fluctuations in foreign currency exchange rates, and (9) those risks and uncertainties described in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission (“SEC”) and similar disclosures in subsequent periodic and current reports filed with the SEC, which are available on the investor relations page of the Company’s website at www.remaxholdings.com and on the SEC website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Except as required by law, the Company does not intend, and undertakes no obligation, to update this information to reflect future events or circumstances. 

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