A Top-Producing Luxury Team Was Looking to Grow – So They Joined RE/MAX

Scottsdale, Arizona, is known for its Sonoran Desert landscape, picturesque Southwestern sunsets, and unmatched mountain views. It’s also known for its coveted estates.

As two prominent real estate agents in the area’s booming luxury home market, Cheryl Solano and Kyle Hermann were skilled at building unbeatable listing presentations, crafting sophisticated marketing, closing monumental deals, and helping buyers and sellers achieve their real estate goals. Both, however, were hungry to increase their production even more. Two big decisions have helped them do just that.

They started by joining forces as a team. And then, in March, they joined RE/MAX.

Creating new advantages

Uniting as a team – The Arizona Luxury Partners – opened the door to elements of scale Solano and Hermann didn’t have as individuals with brands like Sotheby’s and Keller Williams.

“The real estate industry is very demanding. Forming a team and combining our marketing gave us a unique competitive edge,” Solano and Hermann share. “The decision resulted in an increase in sales and market share, offering us the opportunity for future business growth. Our business partnership has given us both an overall better quality of life.”

The next step was joining RE/MAX Fine Properties, a Scottsdale office in the global network of more than 140,000 professionals.

“RE/MAX is a well-known, respected brand in the real estate industry, and it was important for us to be associated with a professional organization with a strong reputation. It gave us instant credibility in the market,” the pair says. “We specifically like the presence of RE/MAX Fine Properties in our marketplace. Their management team’s hands-on support was a large factor in our decision.”

“The in-house training and support staff are very attentive to our needs and the access to resources, allowing us the support to grow and succeed in this changing and challenging luxury market. Plus, RE/MAX has a large network of agents and offices, which potentially will offer us valuable connections and referral opportunities.”

RE/MAX has a presence in more than 110 countries and territories. And annual brand events – like the RE/MAX R4 convention, The RE/MAX Collection Luxury Forum, and more – are valuable ways affiliates connect with one another, share ideas, and build their referral pipeline.

Continuing unmatched service

In 2023, The Arizona Luxury Partners team has closed over $35 million in sales volume. Recent sales include an infinity pool-clad, cacti-surrounded estate and a 10,000 square-foot modern mansion – both in some of the area’s most exclusive neighborhoods – plus plenty of other premier properties.

While aligning with a globally recognized brand name helps The Arizona Luxury Partners stand out in their competitive local market, they leverage the ability to build their own business in a way that best meets the evolving needs of their customers in an ever-changing market.

“Our continued success can be attributed to our focus on specializing in a boutique real estate approach, which involves curating a highly personalized and tailored experience for our valued clientele,” Solano and Hermann agree. “By avoiding a one-size-fits-all mentality, we stand prepared to adapt to the evolving preferences and demands of our clients, ensuring they receive nothing short of a refined and unique real estate service.”

“Our commitment to the four core business values of professionalism, integrity, accountability, and customer satisfaction has resulted in a substantial number of returning clients and client referrals.”

Get RE/MAX News delivered to your inbox! Sign up for News Alerts in the footer below.