DENVER – On the heels of the landmark August 2019 booj Platform rollout, RE/MAX, LLC announced the launch of the new RE/MAX Real Estate Search App and refreshed REMAX.com to provide the home hunter on-the-go with tools at their fingertips to find their dream home.
Developed by booj engineers in collaboration with hands-on feedback from thousands of RE/MAX affiliates – and the communities they serve – the RE/MAX Real Estate Search App enables consumers to home search through a new lens. With a few clicks, RE/MAX real estate agents can invite consumers to download the RE/MAX Real Estate Search App that is personally branded to the agent’s profile, which immediately streamlines communication between the agent and consumer at every step of the homebuying transaction.
“We know that consumers are eager to find a new way to search for homes on their phone,” said Adam Contos, RE/MAX CEO. “Living up to our core value of being ‘Customer Obsessed’, we developed a world-class product exclusive to the top producers in the industry which makes the personal experience of buying or selling a home much more interactive. Providing the consumer with technology developed with their current and anticipated needs in mind was our primary objective.”
The newly launched RE/MAX Real Estate Search App connects buyers with their preferred RE/MAX agents and provides consumers with a new way to search through the following features:
· Live Search, using Augmented Reality
Consumers can live search for homes for sale through an augmented reality feature built directly into the app. RE/MAX understands today’s homebuyers are constantly on-the-go and need information at their fingertips to find a home in a competitive market. Using their phone’s camera, users can survey the surrounding area and instantaneously see nearby listings.
· Draw Search
Through the RE/MAX Real Estate Search App, consumers can identify an area to search by drawing a boundary with their finger. They can refine their search within this area by features of interest such as the number of desired bedrooms or bathrooms, to communicate to the agent what they are looking for in their dream home.
· Nearby Search
Busy home hunters can search near their current location and view properties directly around where they are.
· Comparable Listings
Right in the app, consumers will be able to see additional information about the property including a mortgage breakdown with an estimate of their monthly payment, as well as comparable listings, that relate to the property search.
· Seamless Communications
A key benefit of downloading an agent’s branded RE/MAX Real Estate Search App, is that the consumer can communicate their favorites, hidden properties and notes without ever having to leave the app.
“Enabling consumers to have greater control on their search and agent interaction – all from a device that is always on them – points to our culture at RE/MAX to innovate and provide services that elevate the customer experience beyond any comparison,” said Jerry Modes, Senior Vice President of Information Technology at RE/MAX. “The highly customized app and website arms the most productive network in real estate with a first-of-its-kind ecosystem to create a more efficient homebuying and selling process.”
In tandem to the release of the mobile app, REMAX.com re-launched with a primary focus on listings search infrastructure, lead routing, agent profiles and interconnecting with booj Powered Agent/Office/Team websites which went live in the Fall of 2019. Within a few clicks, homebuyers can view multiple listings side-by-side on the website and easily compare notes with a co-buyer online. Users can also hide specific listings and set a Preferred Buyer’s Agent. Information and searches via the website are instantly shared on the mobile app so no matter the location, the consumer has all the tools they need at their fingertips.
“REMAX.com, Agent Websites and the RE/MAX mobile app all work seamlessly together to make finding a home as easy as possible,” added Modes. “When a consumer is ready to get serious about his or her home search, finding a RE/MAX agent or connecting with the agent you plan to work with has never been this straightforward.”
Users of the app and website can find an agent through the “contact agent” links available throughout the platform, or they may search and review Agent profiles on REMAX.com. All U.S. RE/MAX membership is represented on the site. Homebuyers with a RE/MAX account can select a preferred agent to handle their business right from the agent’s profile. The app will be branded to a specific agent once the client chooses their preferred agent and alternatively, if the agent provides a link to “Download my App” their individual branding will be added to the app.
Booj co-founder Ido Zucker said of the RE/MAX app, “the ability to brand the RE/MAX app is invaluable as it serves as a personal lead generator for agents and exceeds the consumer’s expectations of the value of a real estate agent by creating a platform where communication, scheduling, organization and task management are, in equal parts, controlled by the consumer and agent.”
The RE/MAX Real Estate search app is now available for download across the U.S. at the Apple App Store and Google Play Store. For more information on RE/MAX and the booj Platform visit https://news.remax.com/topic/technology-and-tools.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with over 125,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Mortgage, a ground-breaking mortgage franchisor, in 2016 and acquired booj, a real estate technology company, in 2018. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit https://news.remax.com/.
About booj
Founded in 2005 by Managing Partners and technology evangelists Ido Zucker and John Sable, booj has rapidly become an industry leader in producing end-to-end productivity solutions for real estate brokerages. The company has won numerous awards and was ranked in the Inc. 5000 for rapid growth for six consecutive years. With the acquisition, RE/MAX welcomed 70 premier technology developers, engineers and strategists to the team and that number is growing. By bringing this real estate technology leader in-house, RE/MAX gained a competitive edge, having a full-time team dedicated to advancing the space on an ongoing basis.