It’s nearly impossible to look around and not see one of Monotype’s products – that’s no joke. Monotype has been the leading provider of font types since 1887, providing fonts to thousands of brands and millions of creative professionals around the globe.
Ever used Helvetica? Times New Roman? Arial? Those are Monotype’s products.
On this week’s episode of the Start With a Win podcast, Scott Landers, President and CEO of Monotype, joins RE/MAX CEO Adam Contos to discuss creativity in the corporate world and how important the creative process is to cultivating a trustworthy brand name.
Landers poses the question: What mediums do we use to express personality through a brand? While color and digital media are obvious answers, typeface is an often-overlooked aspect of crafting a strong brand identity.
In addition to the fonts selected within documents, Monotype has designed the typefaces for a major airline and a national pizza company. The fonts used have helped elevate their reputations and contributed to logos easily recognizable to consumers.
Landers says emotion plays a larger role than you think during the font creation process. The font must match the tone of the company.
“Imagine if RE/MAX was in Comic Sans? It would totally get in the way,” Landers laughs.
“If a font is done right, you don’t notice it,” he says.
Tune in to this week’s podcast episode to learn more from Landers on leadership, empowering employees and – most importantly – how to choose a font.
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Written by RE/MAX News
