3 Ways Brokerages Can Help Themselves Win More

In today’s economy where we see pendulum swings between seller’s markets and buyer’s markets, it’s hard to fully control all the outcomes. However, there are still many key areas where brokerages control that can help shape their own destiny.

Here are three ways brokerages can do so simply by looking into the communications technology they use.

1. Maximize office and agent efficiency

Every brokerage should consider helping their staff and agents do more with the time they have. It sounds simple, but it comes down to the tools and processes used every single day. This is true both for agents in the field handling client relationships and transactions, as well as in-office processing and collaboration among staff.

Take this for example: Many buyers still primarily use the phone to work with their agent. How robust and flexible is your call management solution to ensure calls get routed to agents so no opportunities slip through the cracks? Further down the buying journey, clients will need to work through and sign multiple electronic or paper documents, but what if clients are at home needing someone to walk them through the fine print?

Brokerages can use modern communication technology like RingCentral to solve these challenges. As a comprehensive phone system, business owners can easily set-up call routing flows for agents and auto-attendants for afterhours. Instead of troubleshooting client questions on document fine print over the phone, video conferencing and screen-sharing can be used to review digital documents together in real-time. RingCentral even bridges the gap between the old and new by including e-fax – so you can finally get rid of the fax machine in the office, collecting dust and taking up space.

What’s more, software based calling systems like RingCentral turn core communication tools directly into everyday business tools. The RingCentral platform seamlessly syncs voice calls into CRM systems, provides instant click-to-dial for phone numbers found on webpages or web-based applications, and even has voicemail to text transcription so client communications can be read and addressed more quickly.

2. Improve client engagement

While optimized time may lead to more home sales, client engagement quality is just as important for returning customers and future referrals. Timely communication and world-class support not only help clients have trust and confidence in an agent, but also yields future dividends as to why an agent might be referred to a respective friend or acquaintance.

These are only the tip of the iceberg, but they showcase the simple fact that there are many small and big things that can be done to make the home buying or selling experience that much better. And like many of our everyday relationships, it all starts with how we communicate.

3. Lower communication costs

Last but not least, who doesn’t want to save money? But it’s not just about cost savings, it’s about maximizing what you pay for. RingCentral provides a unified communications platform, meaning it combines phone calls, SMS, team messaging, video calls, e-fax, and all the advanced office call management system tools into an easy to use software solution. One provider, and one bill, packed with all the communication tools you’ll need – plus more.

This past month, RingCentral also just rolled out new pricing to help businesses like RE/MAX brokerages get more out of what they pay for – and don’t forget about the RE/MAX Approved Supplier discount as the cherry on top!

If you’re interested in learning more, don’t wait and schedule a free consultation with one of the RingCentral communication system consultants. They’re here to help you win big, too.

The views and opinions expressed in this Sponsored Content are those of RingCentral, not of RE/MAX, LLC.