Gene Boone, a local real estate veteran and entrepreneur, and his business partner and grandson, Owen Boone, have converted their prominent real estate company, Foxfire Realty, to the RE/MAX brand. Now operating as RE/MAX Foxfire, 165 real estate professionals converted with the company and will continue to serve buyers and sellers in central Florida with an enhanced suite of tools and marketing services.
“We were completely blown away by the tools and technology and the culture of RE/MAX,” says Owen Boone, RE/MAX Foxfire Vice President and Director of Operations. “It’s very difficult to be an unaffiliated brokerage right now and compete with franchises who offer technology and training. RE/MAX’s toolbox is so impressive; joining RE/MAX for agent development, education, technology and marketing is going to benefit our agents and their clients in a big way.”
RE/MAX Foxfire, which originally opened for business as Foxfire Realty in 1976, now has 165 agents and closed nearly $400M in volume in 2022. The company currently has four offices, two in Ocala, one in Summerfield and another in Lady Lake, and will open a fifth Ocala office this fall, which will cater to those seeking and selling equestrian facilities. RE/MAX Foxfire agents specialize in residential and commercial properties, luxury homes, new home construction and equestrian farms.
The founding owner and broker in charge, Gene Boone, has held his license since 1970 and chose The Villages area in Ocala due to its growth potential. Ocala is currently ranked #7 on U.S. News & World Report’s Fastest-Growing Places in the U.S. list. The area is presently building approximately 250 new homes per month and has a population of about 135,000. It is a well-known transportation hub, hosts a growing retirement community, and is the horse capital of the world.
Gene Boone says the national presence RE/MAX has is a big win for their current market.
“The RE/MAX national ad campaign and breadth of the brand is a notable benefit. Our market is popular with out-of-state buyers and agents relocating from other states. They are not familiar with the Foxfire name and are looking for something they’re familiar with. Aligning with RE/MAX gives us the best of both worlds – an international brand with local roots.”
Each Office Independently Owned and Operated
Written by RE/MAX Foxfire
