4 Things to Know (and Love) About booj

With RE/MAX, LLC’s acquisition of renowned real estate tech company booj, the future of RE/MAX technology looks increasingly bright. Already, development work – fueled by initial input from RE/MAX Affiliates – is underway on what will become a full ecosystem of products on a single platform. Everything will be designed to help RE/MAX brokerages and agents build and grow their business, connect with clients and operate more efficiently and strategically. The initial rollout is scheduled to begin mid-summer, with a kick off at the 2019 RE/MAX BOC in August.

Here are 4 Things to Know (and Love) About booj:

1. Real estate focus and reputation: For 13 years, booj has solely focused on developing technology for real estate brokerages across the country – more than 40 regional brokerages with over 20,000 agents. Its track record and client reviews are outstanding.

2. Caliber of team and talent: The booj team is the real deal in technology – they can stand with any Silicon Valley shop. The group includes an experienced product development team boasting some of the premier developers and strategists in real estate. It also includes a renowned R&D team focused on SEO, artificial intelligence, robotics and more.

3. Tech champions: booj has reached the top in the real estate tech world:Founded in 2005, it has grown steadily ever since – now at 70+ employees operating from an office less than 10 miles from RE/MAX Headquarters in DenverThe founders, John Sable and Ido Zucker, are tech evangelists who’ve been hands-on involved since day oneMultiple website and agent tech product awards, and widespread positive reviews

4. Passion and creativity: “booj” stands for “Be original. Or jealous.” In their own words, booj is a team of “70+ social media lovers, search engine optimizers, web designers and developers with a passion for new technology and innovation that improves agent efficiency and makes buying and selling a home easier.”