RE/MAX Commercial: Creating Exceptional Experiences in Commercial Real Estate

Commercial transactions are a complex facet in the real estate industry. Brokers who specialize in these deals know it takes time and dedication to sell units like office spaces, multi-family dwellings, retail developments, hotels, mixed-use spaces, land parcels and more.

RE/MAX Commercial knows this well, too. That’s why the brand’s dedicated commercial real estate division goes all-in on resources and support that give RE/MAX brokers a unique competitive edge.

“For commercial entrepreneurs looking to grow their professional network, tap into helpful tools and leverage the power of a globally recognized brand, RE/MAX is the place to be,” says Kristie Kimnach, Executive Director of RE/MAX Commercial. “This is underscored by all the ways we’re building the brand and equipping our affiliates with everything they need to get the job done.”

Several new commercial-specific tools and resources amplify this commitment to excellence.

Today, technology is empowering real estate professionals to take business to new heights and continually improve customer service. Take MAX/Tech Commercial, for example, which debuted in 2024.

Created in partnership with RealNex, MAX/Tech Commercial is an end-to-end technology solution exclusive to RE/MAX. The offering leverages facets of the RealNex platform with advantages specifically for RE/MAX affiliates. It includes features like a CRM, financial analysis tools, professionally crafted presentation materials, transaction management tech and much more.

“RealNex has been a game-changer for us, providing a robust CRM that tracks contacts, properties and opportunities. It’s the all-encompassing tool that has streamlined our operations significantly. Whether it’s generating offering memoranda, BOVs, or flyers, or running targeted email campaigns with precise tracking, RealNex delivers,” says Jim Fitzgerald, Broker/Owner of RE/MAX Realty Plus in Boston, Massachusetts, who specializes in commercial deals and lives up to his tagline “Selling Boston’s Buildings.”

“It stands out for its comprehensive suite of features and how seamlessly it integrates them into a single platform. This has eliminated the need to juggle multiple pieces of software, allowing us to focus more on closing deals and less on managing technology,” adds Fitzgerald, who has been a leader in Boston real estate for 35 years.

“We use RealNex because it simply does it all. Plus, it’s so user-friendly.”

Fitzgerald notes how commercial brokers are wise to invest their time and energy to learn the technology.

“One of the biggest mistakes people make with their CRM is that they only scratch the surface with it. They’ll use its most basic features and neglect 80% of its full potential,” he says. “This one mistake can be what separates top producers from the rest.”

With a leading brand like RE/MAX, technology is just one of the business-building offering affiliates can leverage. Brand marketing also plays a key role in establishing local presence and gaining trust.

RE/MAX Commercial has released new creative materials with an innovative look and feel – including digital ads, social media graphics, presentation templates and more. Each was designed to reflect the professionalism and sophistication of RE/MAX Commercial brokers.

Available to a global audience, many of these assets can be customized to accommodate a user’s language of choice. They’re easily accessible via the RE/MAX Commercial Resources Site, the home of all things related to the brand’s commercial division.

“RE/MAX Commercial has evolved over the years. It’s not just an extension of a residential brand – it’s a thriving, dedicated community that sets a high bar in commercial real estate,” says Doug Jennings, President of RE/MAX Commercial Alliance in Arvada, Colorado, who has been in real estate for 24 years.

Jennings’ favorite aspects include ongoing education opportunities – specifically with CCIM, an official Education Partner of RE/MAX University – as well as networking events that build community.

One of these is the annual RE/MAX Global Commercial Symposium, a gathering for commercial pros to enjoy camaraderie, learn the latest industry intel and build their referral pipelines.

“The RE/MAX Global Commercial Symposium reinforces the fact that we’re a global brand. This year, agents came from Spain, Australia and Turkey, for just a few examples. The international presence opens the doors for idea-sharing and business opportunities,” says Jennings, who has attended every symposium since 2008.

As RE/MAX Commercial continues to go all-in on growth-minded ventures for its affiliates, serious brokers are glad to be along for the ride.

“RE/MAX Commercial lives up to its reputation as ‘a better way in commercial real estate.’ It’s a better experience for brokers and for everyone else involved in a commercial transaction. Plus, we have the best of both worlds: large-scale resources coupled with a close-knit community,” Jennings shares.

“You can’t just dip your toe into commercial real estate – you have to cannonball in. And RE/MAX Commercial is the place to do that.”

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