10 Tech Marketing Tasks to Do Today

If you’re the best real estate agent for the job, you should be maximizing technology to make it as easy as possible for customers to find you and get in touch. That’s how Craig Bollerud sees it. The Broker Associate with RE/MAX Masters in Flat Rock, Mich., uses technology to uphold his reputation as an agent who really knows the market and gets the job done.

Here are his 10 tech recommendations:

1 | Put QR codes on your yard signs that instantly link to mobile-optimized websites.

2 | Put widgets on your website to empower people to conduct more research on their own.

3 | Build virtual tours and slideshows in the RE/MAX Design Center that sellers will love.

4 | Post complete listing profiles in the MLS, and verify the information on remax.com, as well as Trulia, Zillow and Homes.com, where RE/MAX listings are syndicated.

5 | Share your listings on Facebook, Twitter, other social networks and your blog.

6 | Create seller reports in the MLS or LeadStreet summarizing listing views, showings, reviews and more.

7 | Register your website domain in Google Places for free to make sure your business is found in local web and map searches.

8 | Update your social media profiles regularly to ensure the information is accurate and complete.

9 | Use the communication method preferred by your clients. If they want calls, call; if they want text messages, text.

10 | Broadcast informational and client testimonial videos on YouTube.