3 Keys to ‘Exceptional Service for Exceptional Profits’

One of the most attended Global sessions at the recent R4 Convention held in Las Vegas was “Exceptional Service for Exceptional Profits,” led by Gil Liran, Senior Trainer for RE/MAX of Israel.

Gil discussed how exceptional service is the ultimate weapon when it comes to doing business, especially in a service-related industry such as real estate. People can share two kinds of service: terrible and exceptional. Exceptional service is a differentiator, and people are willing to buy good feelings and hire someone for their problem-solving abilities.

“Constant exceptional service requires exceptional inspiration,” Liran said.

Here are the three fundamental questions that need to be answered when it comes to providing exceptional service:

1. What can I give that no one else has?

2. How can I thank or stay in touch with those who didn’t choose me as an agent?

3. What can I give that is completely unexpected?

If you can do all of these, then you can show exceptional service and you will earn client loyalty in addition to client satisfaction. Loyalty is most important, and will bring you repeat business over and over.