As often as technology changes, marketing and advertising in the digital space can be scary.
But it doesn’t have to be.
“It really is becoming pretty simple,” says Bill Kauffman, the director of Brokerage Partnerships and Strategy for Homesnap. “I know that’s surprising to hear.”
Kauffman joined RE/MAX Senior Vice President of Marketing and Communications Abby Lee on this week’s “Good Morning RE/MAX” Facebook Live show.
Homesnap, an app that uses data to help agents prospect, recently began a partnership with RE/MAX.
Kauffman joined the show to talk about where agents can begin with digital marketing, how they can use it to their advantage and how a new platform exclusive to RE/MAX affiliates can help expedite the process.
Here are 4 takeaways.
1. Stop right now. Claim, verify and manage your Google business profile.
This allows an agent to craft his or her story. Agents can start to get reviews, connect listings and properties just sold. This helps an agent get showcased on Google, all the more important considering that’s where most consumers start the home search.
2. Location, location, location.
When thinking about your digital strategy, think marketing with location in mind. Now, 20% of all Google searches are location-based. Most consumers don’t search an agent by name. “They are searching for ‘houses for sale near me,'” Kauffman says. “Or ‘best real estate agent near me.'”
3. Don’t forget the other half – social media.
People find you with Google, but Facebook and Instagram remind them how great you are. Social media influences everyone, but especially the millennial generation - today’s biggest buying population. When focusing on social media, remember to not get paralyzed by creating the perfect ad or video. Ultimately with Facebook and Instagram it’s all about consistency.
“Think about the 1990s or 2000s. How did people know you were the No. 1 agent in the neighborhood?“ Kauffman asked. “They drove around and saw their neighbors put your sign in their yards. To influence them, they have to be able to find you consistently.“
4. If you’re with RE/MAX, take advantage of Megaphone.
This all-new, in-house marketing tool takes the complexity out of digital advertising and helps drive traffic to online listings, websites and social media pages. Using an easy-to-learn platform, agents can create customized ads, place them across the web and prepare performance reports for clients. Best yet, it seamlessly works with the rest of the RE/MAX technology ecosystem.
“It really helps you gets the right message at the right time to the right people,” Lee said. “That is so, so, so important right now.”
“Good Morning RE/MAX” debuts via Facebook Live every Tuesday at 11 a.m. ET on the “We Are RE/MAX” Facebook page. The 30-minute show features Bailey’s insights along with conversations with guests from real estate, technology and related industries. Anyone can view the video, either live or at their convenience.
Each Thursday at 10 a.m. ET, RE/MAX CEO Adam Contos covers leadership principles and more on his weekly show, “Mind, Body and Business.” It, too, debuts with a Facebook Live session on We Are RE/MAX and is available for viewing at any time.
Written by Luke Graham
